The Organized Mind

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The Organized Mind: Thinking Straight in the Age of Information Overload
The Organized Mind hardcover cover.jpg
Author Daniel J. Levitin
Cover artist Pete Garceau
Language English
Subject Business, Psychology, Cognitive Neuroscience, Technology, Leadership
Publisher Dutton Penguin Random House
Publication date
August 19, 2014
Media type book
Pages 512
ISBN 978-0525954187
OCLC 861478878
53.4/2
LC Class BF323.D5L49 2014
Preceded by The World in Six Songs 
Followed by A Field Guide to Lies: Critical Thinking in the Information Age 

The Organized Mind: Thinking Straight in the Age of Information Overload is a bestselling popular science book written by the McGill University neuroscientist Daniel J. Levitin, PhD, and first published by Dutton Penguin in the United States and Canada in 2014.[1] It is Levitin’s 3rd consecutive best-seller, debuting at #2 on the New York Times Best Seller List,[2] #1 on the Canadian best-seller lists,[3] #1 on Amazon, and #5 on The London Times bestseller list.

In The Organized Mind, Levitin demonstrates how the Information Age is drowning us with an unprecedented deluge of data, and uses the latest brain science to explain how the brain can organize this flood of information. Levitin then demonstrates methods that readers can use to regain a sense of mastery over the way they organize their homes, workplaces, and time. It answers three fundamental questions: Why does the brain pay attention to some things and not others? Why do we remember some things and not others? And how can we use that knowledge to better organize our home and workplaces, our time, social world, and decision making? [4]

The book is divided in three parts. The first part focuses on attention. Levitin explains why attention is the most essential mental resource for any organism and describes how the brain’s attentional system works: it determines which aspects of the environment an individual will deal with, and what gets passed through to that individual’s conscious awareness. The attentional awareness system is the reason one can safely drive or walk to work without noticing most of the buildings or cars one passes by.

Additionally, Levitin reveals that the phrase “paying attention” is scientifically true. Multitasking comes at an actual metabolic cost: switching back and forth between tasks burns a lot more oxygenated glucose (the fuel the brain runs on) than focusing on one task does, and can lead quickly to mental exhaustion.

The second and third parts of the book show how readers can use their attentional and memory systems for better organization, from the classroom to the boardroom, from home lives to interactions with friends, doctors, and business associates.

On publication, the book received praise from a wide array of people including former U.S. Secretary of State (and Secretary of the TreasuryGeorge P. Shultz; Gen. Stanley A. McChrystal (ret.), Nobel Prize–winning neuroscientist Stanley Prusiner, and head writer for The Big Bang TheoryEric Kaplan.

References[edit]

External links[edit]

The Little Prince

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The America Edition’s Cover

SAINT-EXUPÉRY, Antoine de
(1900-44). An adventurous pilot
and a lyrical poet, Antoine de
Saint-Exupéry conveyed in his
books the solitude and mystic
grandeur of the early days of
flight. He described dangerous
adventures in the skies and also
wrote the whimsical children’s
fable ‘The Little Prince’.
Antoine-Marie-Roger de
Saint-Exupéry was born on June
29, 1900, in Lyon, France. In
the 1920s he helped establish
airmail routes overseas. During
World War II he flew as a
military reconnaissance pilot.
After the Germans occupied
France in 1940, he escaped to
the United States. He rejoined
the air force in North Africa in
1943. During what was to have
been his final reconnaissance
mission over the Mediterranean
Sea, he died when his plane was shot down on July 31, 1944.
Saint-Exupery’s first book, ‘Southern Mail’, was about the life and death of an airmail pilot.
It was published in French in 1929. Other books include ‘Night Flight’ (1931), about the first
airline pilots, and ‘Wind, Sand, and Stars’ (1939), in which he describes his feelings during
flights over the desert.
‘The Little Prince’ (1943), which in a way is really a children’s book for grown-ups, was
written during Saint-Exupery’s stay in the United States. A gentle and thoughtful book, it
tells the story of a boy who lives alone on a tiny planet.
A final volume of reflections, which provides an insight into the author’s views on the
meaning of life, is ‘The Wisdom of the Sands’ (1948). This book was published after the
pilot’s death.
— From Compton’s Interactive Encyclopedia

4
Chapter 1
we are introduced to the narrator, a pilot, and his
ideas about grown-ups
Once when I was six years old I saw a magnificent picture in a book, called
True Stories from Nature, about the primeval forest. It was a picture of a boa
constrictor in the act of swallowing an animal. Here is a copy of the drawing.
In the book it said: “Boa constrictors swallow their prey whole, without chewing
it. After that they are not able to move, and they sleep through the six months
that they need for digestion.”
I pondered deeply, then, over the adventures of the jungle. And after some
work with a colored pencil I succeeded in making my first drawing. My Drawing
Number One. It looked like this:
I showed my masterpiece to the grown-ups, and asked them whether the
drawing frightened them.
But they answered: “Frighten? Why should any one be frightened by a hat?”
My drawing was not a picture of a hat. It was a picture of a boa constrictor
digesting an elephant. But since the grown-ups were not able to understand it,
I made another drawing: I drew the inside of the boa constrictor, so that the
grown-ups could see it clearly. They always need to have things explained. My
Drawing Number Two looked like this:

6
Chapter 2
the narrator crashes in the desert and makes the
acquaintance of the little prince
So I lived my life alone, without anyone that I could really talk to, until I had an
accident with my plane in the Desert of Sahara, six years ago. Something
was broken in my engine. And as I had with me neither a mechanic nor any
passengers, I set myself to attempt the difficult repairs all alone. It was a
question of life or death for me: I had scarcely enough drinking water to last a
week.
The first night, then, I went to sleep on the sand, a thousand miles from any
human habitation. I was more isolated than a shipwrecked sailor on a raft in
the middle of the ocean. Thus you can imagine my amazement, at sunrise,
when I was awakened by an odd little voice. It said:
“If you please– draw me a sheep!”
“What!”
“Draw me a sheep!”
I jumped to my feet, completely thunderstruck. I blinked my eyes hard. I
looked carefully all around me. And I saw a most extraordinary small person,
who stood there examining me with great seriousness. Here you may see the
best potrait that, later, I was able to make of him. But my drawing is certainly
very much less charming than its model.

7
That, however, is not my fault. The grown-ups discouraged me in my painter’s
career when I was six years old, and I never learned to draw anything, except
boas from the outside and boas from the inside.
Now I stared at this sudden apparition with my eyes fairly starting out of my
head in astonishment. Remember, I had crashed in the desert a thousand
miles from any inhabited region. And yet my little man seemed neither to be
straying uncertainly among the sands, nor to be fainting from fatigue or
hunger or thirst or fear. Nothing about him gave any suggestion of a child lost
in the middle of the desert, a thousand miles from any human habitation.
When at last I was able to speak, I said to him:
“But– what are you doing here?”
And in answer he repeated, very slowly, as if he were speaking of a matter of
great consequence: “If you please– draw me a sheep…”
When a mystery is too overpowering, one dare not disobey. Absurd as it
might seem to me, a thousand miles from any human habitation and in
danger of death, I took out of my pocket a sheet of paper and my fountain-pen.
But then I remembered how my studies had been concentrated on geography,
history, arithmetic, and grammar, and I told the little chap (a little crossly, too)
that I did not know how to draw. He answered me:
“That doesn’t matter. Draw me a sheep…”

8
But I had never drawn a sheep. So I drew for him one of the two pictures I had
drawn so often. It was that of the boa constrictor from the outside. And I was
astounded to hear the little fellow greet it with,
“No, no, no! I do not want an elephant inside a boa constrictor. A boa
constrictor is a very dangerous creature, and an elephant is very
cumbersome. Where I live, everything is very small. What I need is a sheep.
Draw me a sheep.”
So then I made a drawing.
He looked at it carefully, then he said:
“No. This sheep is already very sickly. Make me another.”
So I made another drawing.
My friend smiled gently and indulgenty.
“You see yourself,” he said, “that this is not a sheep. This is a ram. It has
horns.”
So then I did my drawing over once more.
But it was rejected too, just like the others.

10
Chapter 3
the narrator learns more about from where the little
prince came
It took me a long time to learn where he came from. The little prince, who
asked me so many questions, never seemed to hear the ones I asked him. It
was from words dropped by chance that, little by little, everything was
revealed to me.
The first time he saw my airplane, for instance (I shall not draw my airplane;
that would be much too complicated for me), he asked me:
“What is that object?”
“That is not an object. It flies. It is an airplane. It is my airplane.”
And I was proud to have him learn that I could fly.
He cried out, then:
“What! You dropped down from the sky?”
“Yes,” I answered, modestly.
“Oh! That is funny!”
And the little prince broke into a lovely peal of laughter, which irritated me
very much. I like my misfortunes to be taken seriously.
Then he added:
“So you, too, come from the sky! Which is your planet?”
At that moment I caught a gleam of light in the impenetrable mystery of his
presence; and I demanded, abruptly:
“Do you come from another planet?”
But he did not reply. He tossed his head gently, without taking his eyes from
my plane:
“It is true that on that you can’t have come from very far away…”

11
And he sank into a reverie, which lasted a long time. Then, taking my sheep
out of his pocket, he buried himself in the contemplation of his treasure.
You can imagine how my curiosity was aroused by this half-confidence about
the “other planets.” I made a great effort, therefore, to find out more on this
subject.
“My little man, where do you come from? What is this ‘where I live,’ of which
you speak? Where do you want to take your sheep?”
After a reflective silence he answered:
“The thing that is so good about the box you have given me is that at night he
can use it as his house.”
“That is so. And if you are good I will give you a string, too, so that you can tie
him during the day, and a post to tie him to.”
But the little prince seemed shocked by this offer:
“Tie him! What a queer idea!”
“But if you don’t tie him,” I said, “he will wander off somewhere, and get lost.”
My friend broke into another peal of laughter:
“But where do you think he would go?”
“Anywhere. Straight ahead of him.”
Then the little prince said, earnestly:
“That doesn’t matter. Where I live, everything is so small!”
And, with perhaps a hint of sadness, he added:
“Straight ahead of him, nobody can go very far…”

13
astronomer discovers one of these he does not give it a name, but only a
number. He might call it, for example, “Asteroid 325.”
I have serious reason to believe that the planet from which the little prince
came is the asteroid known as B-612.
This asteroid has only once been seen through the telescope. That was by a
Turkish astronomer, in 1909.
On making his discovery, the astronomer had presented it to the International
Astronomical Congress, in a great demonstration. But he was in Turkish
costume, and so nobody would believe what he said.
Grown-ups are like that…

15
have like to say: “Once upon a time there was a little prince who lived on a
planet that was scarcely any bigger than himself, and who had need of a
sheep…”
To those who understand life, that would have given a much greater air of
truth to my story.
For I do not want any one to read my book carelessly. I have suffered too
much grief in setting down these memories. Six years have already passed
since my friend went away from me, with his sheep. If I try to describe him
here, it is to make sure that I shall not forget him. To forget a friend is sad. Not
every one has had a friend. And if I forget him, I may become like the
grown-ups who are no longer interested in anything but figures…
It is for that purpose, again, that I have bought a box of paints and some
pencils. It is hard to take up drawing again at my age, when I have never
made any pictures except those of the boa constrictor from the outside and
the boa constrictor from the inside, since I was six. I shall certainly try to make
my portraits as true to life as possible. But I am not at all sure of success. One
drawing goes along all right, and another has no resemblance to its subject. I
make some errors, too, in the little prince’s height: in one place he is too tall
and in another too short. And I feel some doubts about the color of his
costume. So I fumble along as best I can, now good, now bad, and I hope
generally fair-to-middling.
In certain more important details I shall make mistakes, also. But that is
something that will not be my fault. My friend never explained anything to me.
He thought, perhaps, that I was like himself. But I, alas, do not know how to
see sheep through t he walls of boxes. Perhaps I am a little like the
grown-ups. I have had to grow old.

16
Chapter 5
we are warned as to the dangers of the baobabs
As each day passed I would learn, in our talk, something about the little
prince’s planet, his departure from it, his journey. The information would come
very slowly, as it might chance to fall from his thoughts. It was in this way that
I heard, on the third day, about the catastrophe of the baobabs.
This time, once more, I had the sheep to thank for it. For the little prince asked
me abruptly– as if seized by a grave doubt– “It is true, isn’t it, that sheep eat
little bushes?”
“Yes, that is true.”
“Ah! I am glad!”
I did not understand why it was so important that sheep should eat little
bushes. But the little prince added:
“Then it follows that they also eat baobabs?”
I pointed out to the little prince that baobabs were not little bushes, but, on the
contrary, trees as big as castles; and that even if he took a whole herd of
elephants away with him, the herd would not eat up one single baobab.
The idea of the herd of elephants made the little prince laugh.
“We would have to put them one on top of the other,” he said.
But he made a wise comment:

17
“Before they grow so big, the baobabs start out by being little.”
“That is strictly correct,” I said. “But why do you want the sheep to eat the little
baobabs?”
He answered me at once, “Oh, come, come!”, as if he were speaking of
something that was self-evident. And I was obliged to make a great mental
effort to solve this problem, without any assistance.
Indeed, as I learned, there were on the planet where the little prince lived– as
on all planets– good plants and bad plants. In consequence, there were good
seeds from good plants, and bad seeds from bad plants. But seeds are
invisible. They sleep deep in the heart of the earth’s darkness, until some one
among them is seized with the desire to awaken. Then this little seed will
stretch itself and begin– timidly at first– to push a charming little sprig
inoffensively upward toward the sun. If it is only a sprout of radish or the sprig
of a rose-bush, one would let it grow wherever it might wish. But when it is a
bad plant, one must destroy it as soon as possible, the very first instant that
one recognizes it.
Now there were some terrible seeds on the planet that was the home of the
little prince; and these were the seeds of the baobab. The soil of that planet
was infested with them. A baobab is something you will never, never be able
to get rid of if you attend to it too late. It spreads over the entire planet. It
bores clear through it with its roots. And if the planet is too small, and the
baobabs are too many, they split it in pieces…

18
“It is a question of discipline,” the little prince said to me later on. “When
you’ve finished your own toilet in the morning, then it is time to attend to the
toilet of your planet, just so, with the greatest care. You must see to it that you
pull up regularly all the baobabs, at the very first moment when they can be
distinguished from the rosebushes which they resemble so closely in their
earliest youth. It is very tedious work,” the little prince added, “but very easy.”
And one day he said to me: “You ought to make a beautiful drawing, so that
the children where you live can see exactly how all this is. That would be very
useful to them if they were to travel some day. Sometimes,” he added, “there
is no harm in putting off a piece of work until another day. But when it is a
matter of baobabs, that always means a catastrophe. I knew a planet that
was inhabited by a lazy man. He neglected three little bushes…”
So, as the little prince described it to me, I have made a drawing of that planet.
I do not much like to take the tone of a moralist. But the danger of the
baobabs is so little understood, and such considerable risks would be run by

19
anyone who might get lost on an asteroid, that for once I am breaking through
my reserve. “Children,” I say plainly, “watch out for the baobabs!”
My friends, like myself, have been skirting this danger for a long time, without
ever knowing it; and so it is for them that I have worked so hard over this
drawing. The lesson which I pass on by this means is worth all the trouble it
has cost me.
Perhaps you will ask me, “Why are there no other drawing in this book as
magnificent and impressive as this drawing of the baobabs?”
The reply is simple. I have tried. But with the others I have not been
successful. When I made the drawing of the baobabs I was carried beyond
myself by the inspiring force of urgent necessity.

20
Chapter 6
the little prince and the narrator talk about sunsets
Oh, little prince! Bit by bit I came to understand the secrets of your sad little
life… For a long time you had found your only entertainment in the quiet
pleasure of looking at the sunset. I learned that new detail on the morning of
the fourth day, w hen you said to me:
“I am very fond of sunsets. Come, let us go look at a sunset now.”
“But we must wait,” I said.
“Wait? For what?”
“For the sunset. We must wait until it is time.”
At first you seemed to be very much surprised. And then you laughed to
yourself. You said to me:
“I am always thinking that I am at home!”
Just so. Everybody knows that when it is noon in the United States the sun is
setting over France.
If you could fly to France in one minute, you could go straight into the sunset,
right from noon. Unfortunately, France is too far away for that. But on your tiny
planet, my little prince, all you need do is move your chair a few steps. You
can see the day end and the twilight falling whenever you like…
“One day,” you said to me, “I saw the sunset forty-four times!”

21
And a little later you added:
“You know– one loves the sunset, when one is so sad…”
“Were you so sad, then?” I asked, “on the day of the forty-four sunsets?”
But the little prince made no reply.

23
I did not answer. At that instant I was saying to myself: “If this bolt still won’t
turn, I am going to knock it out with the hammer.” Again the little prince
disturbed my thoughts.
“And you actually believe that the flowers–”
“Oh, no!” I cried. “No, no no! I don’t believe anything. I answered you with the
first thing that came into my head. Don’t you see– I am very busy with matters
of consequence!”
He stared at me, thunderstruck.
“Matters of consequence!”
He looked at me there, with my hammer in my hand, my fingers black with
engine-grease, bending down over an object which seemed to him extremely
ugly…
“You talk just like the grown-ups!”
That made me a little ashamed. But he went on, relentlessly:
“You mix everything up together… You confuse everything…”
He was really very angry. He tossed his golden curls in the breeze.
“I know a planet where there is a certain red-faced gentleman. He has never
smelled a flower. He has never looked at a star. He has never loved any one.
He has never done anything in his life but add up figures. And all day he says
over and over, just like you: ‘I am busy with matters of consequence!’ And that
makes him swell up with pride. But he is not a man– he is a mushroom!”
“A what?”
“A mushroom!”
The little prince was now white with rage.
“The flowers have been growing thorns for millions of years. For millions of
years the sheep have been eating them just the same. And is it not a matter
of consequence to try to understand why the flowers go to so much trouble to
grow thorns which are never of any use to them? Is the warfare between the
sheep and the flowers not important? Is this not of more consequence than a
fat red-faced gentleman’s sums? And if I know– I, myself– one flower which
is unique in the world, which grows nowhere but on my planet, but which one

24
little sheep can destroy in a single bite some morning, without even noticing
what he is doing– Oh! You think that is not important!”
His face turned from white to red as he continued:
“If some one loves a flower, of which just one single blossom grows in all the
millions and millions of stars, it is enough to make him happy just to look at
the stars. He can say to himself, ‘Somewhere, my flower is there…’ But if the
sheep eats the flower, in one moment all his stars will be darkened… And you
think that is not important!”
He could not say anything more. His words were choked by sobbing.
The night had fallen. I had let my tools drop from my hands. Of what moment
now was my hammer, my bolt, or thirst, or death? On one star, one planet, my
planet, the Earth, there was a little prince to be comforted. I took him in my
arms, and rocked him. I said to him:
“The flower that you love is not in danger. I will draw you a muzzle for your
sheep. I will draw you a railing to put around your flower. I will–”
I did not know what to say to him. I felt awkward and blundering. I did not
know how I could reach him, where I could overtake him and go on hand in
hand with him once more.
It is such a secret place, the land of tears.

25
Chapter 8
the rose arrives at the little prince’s planet
I soon learned to know this flower better. On the little prince’s planet the
flowers had always been very simple. They had only one ring of petals; they
took up no room at all; they were a trouble to nobody. One morning they
would appear in the grass, and by night they would have faded peacefully
away. But one day, from a seed blown from no one knew where, a new flower
had come up; and the little prince had watched very closely over this small
sprout which was not like any other small sprouts on his planet. It might, you
see, have been a new kind of baobab.
The shrub soon stopped growing, and began to get ready to produce a flower.
The little prince, who was present at the first appearance of a huge bud, felt at
once that some sort of miraculous apparition must emerge from it. But the
flower was not satisfied to complete the preparations for her beauty in the
shelter of her green chamber. She chose her colours with the greatest care.
She adjusted her petals one by one. She did not wish to go out into the world
all rumpled, like the field poppies. It was only in the full radiance of her beauty
that she wished to appear. Oh, yes! She was a coquettish creature! And her
mysterious adornment lasted for days and days.
Then one morning, exactly at sunrise, she suddenly showed herself.
And, after working with all this painstaking precision, she yawned and said:

26
“Ah! I am scarcely awake. I beg that you will excuse me. My petals are still all
disarranged…”
But the little prince could not restrain his admiration:
“Oh! How beautiful you are!”
“Am I not?” the flower responded, sweetly. “And I was born at the same
moment as the sun…”
The little prince could guess easily enough that she was not any too modest–
but how moving– and exciting– she was!
“I think it is time for breakfast,” she added an instant later. “If you would have
the kindness to think of my needs–”
And the little prince, completely abashed, went to look for a sprinkling-can of
fresh water. So, he tended the flower.
So, too, she began very quickly to torment him with her vanity– which was, if
the truth be known, a little difficult to deal with. One day, for instance, when
she was speaking of her four thorns, she said to the little prince:
“Let the tigers come with their claws!”
“There are no tigers on my planet,” the little prince objected. “And, anyway,
tigers do not eat weeds.”

28
Then she forced her cough a little more so that he should suffer from remorse
just the same.
So the little prince, in spite of all the good will that was inseparable from his
love, had soon come to doubt her. He had taken seriously words which were
without importance, and it made him very unhappy.
“I ought not to have listened to her,” he confided to me one day. “One never
ought to listen to the flowers. One should simply look at them and breathe
their fragrance. Mine perfumed all my planet. But I did not know how to take
pleasure in all her grace. This tale of claws, which disturbed me so much,
should only have filled my heart with tenderness and pity.”
And he continued his confidences:
“The fact is that I did not know how to understand anything! I ought to have
judged by deeds and not by words. She cast her fragrance and her radiance
over me. I ought never to have run away from her… I ought to have guessed
all the affection that lay behind her poor little strategems. Flowers are so
inconsistent! But I was too young to know how to love her…”

29
Chapter 9
the little prince leaves his planet
I believe that for his escape he took advantage of the migration of a flock of
wild birds. On the morning of his departure he put his planet in perfect order.
He carefully cleaned out his active volcanoes. He possessed two active
volcanoes; and they were very convenient for heating his breakfast in the
morning. He also had one volcano that was extinct. But, as he said, “One
never knows!” So he cleaned out the extinct volcano, too. If they are well
cleaned out, volcanoes burn slowly and steadily, without any eruptions.
Volcanic eruptions are like fires in a chimney.
On our earth we are obviously much too small to clean out our volcanoes.
That is why they bring no end of trouble upon us.
The little prince also pulled up, with a certain sense of dejection, the last little
shoots of the baobabs. He believed that he would never want to return. But
on this last morning all these familiar tasks seemed very precious to him. And
when he watered the flower for the last time, and prepared to place her under
the shelter of her glass globe, he realised that he was very close to tears.
“Goodbye,” he said to the flower.
But she made no answer.
“Goodbye,” he said again.
The flower coughed. But it was not because she had a cold.

31
Chapter 10
the little prince visits the king
He found himself in the neighborhood of the asteroids 325, 326, 327, 328,
329, and 330. He began, therefore, by visiting them, in order to add to his
knowledge.
The first of them was inhabited by a king. Clad in royal purple and ermine, he
was seated upon a throne which was at the same time both simple and
majestic.
“Ah! Here is a subject,” exclaimed the king, when he saw the little prince
coming.
And the little prince asked himself:
“How could he recognize me when he had never seen me before?”
He did not know how the world is simplified for kings. To them, all men are
subjects.
“Approach, so that I may see you better,” said the king, who felt consumingly
proud of being at last a king over somebody.
The little prince looked everywhere to find a place to sit down; but the entire
planet was crammed and obstructed by the king’s magnificent ermine robe.
So he remained standing upright, and, since he was tired, he yawned.
“It is contrary to etiquette to yawn in the presence of a king,” the monarch said
to him. “I forbid you to do so.”
“I can’t help it. I can’t stop myself,” replied the little prince, thoroughly
embarrassed. “I have come on a long journey, and I have had no sleep…”
“Ah, then,” the king said. “I order you to yawn. It is years since I have seen
anyone yawning. Yawns, to me, are objects of curiosity. Come, now! Yawn
again! It is an order.”
“That frightens me… I cannot, any more…” murmured the little prince, now
completely abashed.
“Hum! Hum!” replied the king. “Then I– I order you sometimes to yawn and
sometimes to–”

32
He sputtered a little, and seemed vexed.
For what the king fundamentally insisted upon was that his authority should
be respected. He tolerated no disobedience. He was an absolute monarch.
But, because he was a very good man, he made his orders reasonable.
“If I ordered a general,” he would say, by way of example, “if I ordered a
general to change himself into a sea bird, and if the general did not obey me,
that would not be the fault of the general. It would be my fault.”
“May I sit down?” came now a timid inquiry from the little prince.
“I order you to do so,” the king answered him, and majestically gathered in a
fold of his ermine mantle.
But the little prince was wondering… The planet was tiny. Over what could
this king really rule?
“Sire,” he said to him, “I beg that you will excuse my asking you a question–”
“I order you to ask me a question,” the king hastened to assure him.
“Sire– over what do you rule?”
“Over everything,” said the king, with magnificent simplicity.

33
“Over everything?”
The king made a gesture, which took in his planet, the other planets, and all
the stars.
“Over all that?” asked the little prince.
“Over all that,” the king answered.
For his rule was not only absolute: it was also universal.
“And the stars obey you?”
“Certainly they do,” the king said. “They obey instantly. I do not permit
insubordination.”
Such power was a thing for the little prince to marvel at. If he had been master
of such complete authority, he would have been able to watch the sunset, not
forty-four times in one day, but seventy-two, or even a hundred, or even two
hundred times, with out ever having to move his chair. And because he felt a
bit sad as he remembered his little planet which he had forsaken, he plucked
up his courage to ask the king a favor:
“I should like to see a sunset… do me that kindness… Order the sun to set…”
“If I ordered a general to fly from one flower to another like a butterfly, or to
write a tragic drama, or to change himself into a sea bird, and if the general
did not carry out the order that he had received, which one of us would be in
the wrong?” the king demanded. “The general, or myself?”
“You,” said the little prince firmly.
“Exactly. One much require from each one the duty which each one can
perform,” the king went on. “Accepted authority rests first of all on reason. If
you ordered your people to go and throw themselves into the sea, they would
rise up in revolution. I have the right to require obedience because my orders
are reasonable.”
“Then my sunset?” the little prince reminded him: for he never forgot a
question once he had asked it.
“You shall have your sunset. I shall command it. But, according to my science
of government, I shall wait until conditions are favorable.”
“When will that be?” inquired the little prince.

34
“Hum! Hum!” replied the king; and before saying anything else he consulted a
bulky almanac. “Hum! Hum! That will be about– about– that will be this
evening about twenty minutes to eight. And you will see how well I am
obeyed.”
The little prince yawned. He was regretting his lost sunset. And then, too, he
was already beginning to be a little bored.
“I have nothing more to do here,” he said to the king. “So I shall set out on my
way again.”
“Do not go,” said the king, who was very proud of having a subject. “Do not go.
I will make you a Minister!”
“Minister of what?”
“Minster of– of Justice!”
“But there is nobody here to judge!”
“We do not know that,” the king said to him. “I have not yet made a complete
tour of my kingdom. I am very old. There is no room here for a carriage. And it
tires me to walk.”
“Oh, but I have looked already!” said the little prince, turning around to give
one more glance to the other side of the planet. On that side, as on this, there
was nobody at all…
“Then you shall judge yourself,” the king answered. “that is the most difficult
thing of all. It is much more difficult to judge oneself than to judge others. If
you succeed in judging yourself rightly, then you are indeed a man of true
wisdom.”
“Yes,” said the little prince, “but I can judge myself anywhere. I do not need to
live on this planet.
“Hum! Hum!” said the king. “I have good reason to believe that somewhere on
my planet there is an old rat. I hear him at night. You can judge this old rat.
From time to time you will condemn him to death. Thus his life will depend on
your justice. But you will pardon him on each occasion; for he must be treated
thriftily. He is the only one we have.”
“I,” replied the little prince, “do not like to condemn anyone to death. And now
I think I will go on my way.”
“No,” said the king.

35
But the little prince, having now completed his preparations for departure, had
no wish to grieve the old monarch.
“If Your Majesty wishes to be promptly obeyed,” he said, “he should be able
to give me a reasonable order. He should be able, for example, to order me to
be gone by the end of one minute. It seems to me that conditions are
favorable…”
As the king made no answer, the little prince hesitated a moment. Then, with
a sigh, he took his leave.
“I made you my Ambassador,” the king called out, hastily.
He had a magnificent air of authority.
“The grown-ups are very strange,” the little prince said to himself, as he
continued on his journey.

37
“Clap your hands, one against the other,” the conceited man now directed
him.
The little prince clapped his hands. The conceited man raised his hat in a
modest salute.
“This is more entertaining than the visit to the king,” the little prince said to
himself. And he began again to clap his hands, one against the other. The
conceited man against raised his hat in salute.
After five minutes of this exercise the little prince grew tired of the game’s
monotony.
“And what should one do to make the hat come down?” he asked.
But the conceited man did not hear him. Conceited people never hear
anything but praise.
“Do you really admire me very much?” he demanded of the little prince.
“What does that mean– ‘admire’?”
“To admire mean that you regard me as the handsomest, the best-dressed,
the richest, and the most intelligent man on this planet.”
“But you are the only man on your planet!”
“Do me this kindness. Admire me just the same.”
“I admire you,” said the little prince, shrugging his shoulders slightly, “but
what is there in that to interest you so much?”
And the little prince went away.
“The grown-ups are certainly very odd,” he said to himself, as he continued
on his journey.

39
And the little prince went away, puzzled.
“The grown-ups are certainly very, very odd,” he said to himself, as he
continued on his journey.

41
“During the fifty-four years that I have inhabited this planet, I have been
disturbed only three times. The first time was twenty-two years ago, when
some giddy goose fell from goodness knows where. He made the most
frightful noise that resounded all over the place, and I made four mistakes in
my addition. The second time, eleven years ago, I was disturbed by an attack
of rheumatism. I don’t get enough exercise. I have no time for loafing. The
third time– well, this is it! I was saying, then, five -hundred-and-one millions–”
“Millions of what?”
The businessman suddenly realized that there was no hope of being left in
peace until he answered this question.
“Millions of those little objects,” he said, “which one sometimes sees in the
sky.”
“Flies?”
“Oh, no. Little glittering objects.”
“Bees?”
“Oh, no. Little golden objects that set lazy men to idle dreaming. As for me, I
am concerned with matters of consequence. There is no time for idle
dreaming in my life.”
“Ah! You mean the stars?”
“Yes, that’s it. The stars.”
“And what do you do with five-hundred millions of stars?”
“Five-hundred-and-one million, six-hundred-twenty-two thousand,
seven-hundred-thirty-one. I am concerned with matters of consequence: I am
accurate.”
“And what do you do with these stars?”
“What do I do with them?”
“Yes.”
“Nothing. I own them.”
“You own the stars?”

42
“Yes.”
“But I have already seen a king who–”
“Kings do not own, they reign over. It is a very different matter.”
“And what good does it do you to own the stars?”
“It does me the good of making me rich.”
“And what good does it do you to be rich?”
“It makes it possible for me to buy more stars, if any are ever discovered.”
“This man,” the little prince said to himself, “reasons a little like my poor
tippler…”
Nevertheless, he still had some more questions.
“How is it possible for one to own the stars?”
“To whom do they belong?” the businessman retorted, peevishly.
“I don’t know. To nobody.”
“Then they belong to me, because I was the first person to think of it.”
“Is that all that is necessary?”
“Certainly. When you find a diamond that belongs to nobody, it is yours.
When you discover an island that belongs to nobody, it is yours. When you
get an idea before any one else, you take out a patent on it: it is yours. So
with me: I own the stars, because nobody else before me ever thought of
owning them.”
“Yes, that is true,” said the little prince. “And what do you do with them?”
“I administer them,” replied the businessman. “I count them and recount them.
It is difficult. But I am a man who is naturally interested in matters of
consequence.”
The little prince was still not satisfied.
“If I owned a silk scarf,” he said, “I could put it around my neck and take it
away with me. If I owned a flower, I could pluck that flower and take it away
with me. But you cannot pluck the stars from heaven…”

43
“No. But I can put them in the bank.”
“Whatever does that mean?”
“That means that I write the number of my stars on a little paper. And then I
put this paper in a drawer and lock it with a key.”
“And that is all?”
“That is enough,” said the businessman.
“It is entertaining,” thought the little prince. “It is rather poetic. But it is of no
great consequence.”
On matters of consequence, the little prince had ideas which were very
different from those of the grown-ups.
“I myself own a flower,” he continued his conversation with the businessman,
“which I water every day. I own three volcanoes, which I clean out every week
(for I also clean out the one that is extinct; one never knows). It is of some use
to my volcanoes, and it is of some use to my flower, that I own them. But you
are of no use to the stars…”
The businessman opened his mouth, but he found nothing to say in answer.
And the little prince went away.
“The grown-ups are certainly altogether extraordinary,” he said simply, talking
to himself as he continued on his journey.

45
“But why have you just lighted it again?”
“Those are the orders,” replied the lamplighter.
“I do not understand,” said the little prince.
“There is nothing to understand,” said the lamplighter. “Orders are orders.
Good morning.”
And he put out his lamp.
Then he mopped his forehead with a handkerchief decorated with red
squares.
“I follow a terrible profession. In the old days it was reasonable. I put the lamp
out in the morning, and in the evening I lighted it again. I had the rest of the
day for relaxation and the rest of the night for sleep.”
“And the orders have been changed since that time?”
“The orders have not been changed,” said the lamplighter. “That is the
tragedy! From year to year the planet has turned more rapidly and the orders
have not been changed!”
“Then what?” asked the little prince.
“Then– the planet now makes a complete turn every minute, and I no longer
have a single second for repose. Once every minute I have to light my lamp
and put it out!”
“That is very funny! A day lasts only one minute, here where you live!”
“It is not funny at all!” said the lamplighter. “While we have been talking
together a month has gone by.”
“A month?”
“Yes, a month. Thirty minutes. Thirty days. Good evening.”
And he lighted his lamp again.
As the little prince watched him, he felt that he loved this lamplighter who was
so faithful to his orders. He remembered the sunsets which he himself had
gone to seek, in other days, merely by pulling up his chair; and he wanted to
help his friend.

46
“You know,” he said, “I can tell you a way you can rest whenever you want
to…”
“I always want to rest,” said the lamplighter.
For it is possible for a man to be faithful and lazy at the same time.
The little prince went on with his explanation:
“Your planet is so small that three strides will take you all the way around it.
To be always in the sunshine, you need only walk along rather slowly. When
you want to rest, you will walk– and the day will last as long as you like.”
“That doesn’t do me much good,” said the lamplighter. “The one thing I love in
life is to sleep.”
“Then you’re unlucky,” said the little prince.
“I am unlucky,” said the lamplighter. “Good morning.”
And he put out his lamp.
“That man,” said the little prince to himself, as he continued farther on his
journey, “that man would be scorned by all the others: by the king, by the
conceited man, by the tippler, by the businessman. Nevertheless he is the
only one of them all who does not seem to me ridiculous. Perhaps that is
because he is thinking of something else besides himself.”
He breathed a sigh of regret, and said to himself, again:
“That man is the only one of them all whom I could have made my friend. But
his planet is indeed too small. There is no room on it for two people…”
What the little prince did not dare confess was that he was sorry most of all to
leave this planet, because it was blest every day with 1440 sunsets!

48
“Your planet is very beautiful,” he said. “Has it any oceans?”
“I couldn’t tell you,” said the geographer.
“Ah!” The little prince was disappointed. “Has it any mountains?”
“I couldn’t tell you,” said the geographer.
“And towns, and rivers, and deserts?”
“I couldn’t tell you that, either.”
“But you are a geographer!”
“Exactly,” the geographer said. “But I am not an explorer. I haven’t a single
explorer on my planet. It is not the geographer who goes out to count the
towns, the rivers, the mountains, the seas, the oceans, and the deserts. The
geographer is much too important to go loafing about. He does not leave his
desk. But he receives the explorers in his study. He asks them questions, and
he notes down what they recall of their travels. And if the recollections of any
one among them seem interesting to him, the geographer orders an inquiry
into that explorer’s moral character.”
“Why is that?”
“Because an explorer who told lies would bring disaster on the books of the
geographer. So would an explorer who drank too much.”
“Why is that?” asked the little prince.
“Because intoxicated men see double. Then the geographer would note down
two mountains in a place where there was only one.”
“I know some one,” said the little prince, “who would make a bad explorer.”
“That is possible. Then, when the moral character of the explorer is shown to
be good, an inquiry is ordered into his discovery.”
“One goes to see it?”
“No. That would be too complicated. But one requires the explorer to furnish
proofs. For example, if the discovery in question is that of a large mountain,
one requires that large stones be brought back from it.”
The geographer was suddenly stirred to excitement.

49
“But you– you come from far away! You are an explorer! You shall describe
your planet to me!”
And, having opened his big register, the geographer sharpened his pencil.
The recitals of explorers are put down first in pencil. One waits until the
explorer has furnished proofs, before putting them down in ink.
“Well?” said the geographer expectantly.
“Oh, where I live,” said the little prince, “it is not very interesting. It is all so
small. I have three volcanoes. Two volcanoes are active and the other is
extinct. But one never knows.”
“One never knows,” said the geographer.
“I have also a flower.”
“We do not record flowers,” said the geographer.
“Why is that? The flower is the most beautiful thing on my planet!”
“We do not record them,” said the geographer, “because they are
ephemeral.”
“What does that mean– ‘ephemeral’?”
“Geographies,” said the geographer, “are the books which, of all books, are
most concerned with matters of consequence. They never become
old-fashioned. It is very rarely that a mountain changes its position. It is very
rarely that an ocean empties itself of its waters. We write of eternal things.”
“But extinct volcanoes may come to life again,” the little prince interrupted.
“What does that mean– ‘ephemeral’?”
“Whether volcanoes are extinct or alive, it comes to the same thing for us,”
said the geographer. “The thing that matters to us is the mountain. It does not
change.”
“But what does that mean– ‘ephemeral’?” repeated the little prince, who
never in his life had let go of a question, once he had asked it.
“It means, ‘which is in danger of speedy disappearance.'”
“Is my flower in danger of speedy disappearance?”
“Certainly it is.”

50
“My flower is ephemeral,” the little prince said to himself, “and she has only
four thorns to defend herself against the world. And I have left her on my
planet, all alone!”
That was his first moment of regret. But he took courage once more.
“What place would you advise me to visit now?” he asked.
“The planet Earth,” replied the geographer. “It has a good reputation.”
And the little prince went away, thinking of his flower.

53
“Good evening,” said the little prince courteously.
“Good evening,” said the snake.
“What planet is this on which I have come down?” asked the little prince.
“This is the Earth; this is Africa,” the snake answered.
“Ah! Then there are no people on the Earth?”
“This is the desert. There are no people in the desert. The Earth is large,” said
the snake.
The little prince sat down on a stone, and raised his eyes toward the sky.
“I wonder,” he said, “whether the stars are set alight in heaven so that one
day each one of us may find his own again… Look at my planet. It is right
there above us. But how far away it is!”

54
“It is beautiful,” the snake said. “What has brought you here?”
“I have been having some trouble with a flower,” said the little prince.
“Ah!” said the snake.
And they were both silent.
“Where are the men?” the little prince at last took up the conversation again.
“It is a little lonely in the desert…”
“It is also lonely among men,” the snake said.
The little prince gazed at him for a long time.
“You are a funny animal,” he said at last. “You are no thicker than a finger…”
“But I am more powerful than the finger of a king,” said the snake.
The little prince smiled.
“You are not very powerful. You haven’t even any feet. You cannot even
travel…”
“I can carry you farther than any ship could take you,” said the snake.
He twined himself around the little prince’s ankle, like a golden bracelet.
“Whomever I touch, I send back to the earth from whence he came,” the
snake spoke again. “But you are innocent and true, and you come from a
star…”
The little prince made no reply.
“You move me to pity– you are so weak on this Earth made of granite,” the
snake said. “I can help you, some day, if you grow too homesick for your own
planet. I can–”
“Oh! I understand you very well,” said the little prince. “But why do you always
speak in riddles?”
“I solve them all,” said the snake.
And they were both silent.

57
“Who are you?” said the little prince.
“Who are you–Who are you–Who are you?” answered the echo.
“Be my friends. I am all alone,” he said.
“I am all alone–all alone–all alone,” answered the echo.
“What a queer planet!” he thought. “It is altogether dry, and altogether pointed,
and altogether harsh and forbidding. And the people have no imagination.
They repeat whatever one says to them… On my planet I had a flower; she
always was the first to speak…”

59
nursing her back to life– for if I did not do that, to humble myself also, she
would really allow herself to die…”
Then he went on with his reflections: “I thought that I was rich, with a flower
that was unique in all the world; and all I had was a common rose. A common
rose, and three volcanoes that come up to my knees– and one of them
perhaps extinct forever… that doesn’t make me a very great prince…”
And he lay down in the grass and cried.

61
“Just that,” said the fox. “To me, you are still nothing more than a little boy
who is just like a hundred thousand other little boys. And I have no need of
you. And you, on your part, have no need of me. To you, I am nothing more
than a fox like a hundred thousand other foxes. But if you tame me, then we
shall need each other. To me, you will be unique in all the world. To you, I
shall be unique in all the world…”
“I am beginning to understand,” said the little prince. “There is a flower… I
think that she has tamed me…”
“It is possible,” said the fox. “On the Earth one sees all sorts of things.”
“Oh, but this is not on the Earth!” said the little prince.
The fox seemed perplexed, and very curious.
“On another planet?”
“Yes.”
“Are there hunters on this planet?”
“No.”
“Ah, that is interesting! Are there chickens?”
“No.”
“Nothing is perfect,” sighed the fox.
But he came back to his idea.

62
“My life is very monotonous,” the fox said. “I hunt chickens; men hunt me. All
the chickens are just alike, and all the men are just alike. And, in
consequence, I am a little bored. But if you tame me, it will be as if the sun
came to shine on my life . I shall know the sound of a step that will be different
from all the others. Other steps send me hurrying back underneath the
ground. Yours will call me, like music, out of my burrow. And then look: you
see the grain-fields down yonder? I do not ea t bread. Wheat is of no use to
me. The wheat fields have nothing to say to me. And that is sad. But you have
hair that is the colour of gold. Think how wonderful that will be when you have
tamed me! The grain, which is also golden, will bring me bac k the thought of
you. And I shall love to listen to the wind in the wheat…”
The fox gazed at the little prince, for a long time.
“Please– tame me!” he said.
“I want to, very much,” the little prince replied. “But I have not much time. I
have friends to discover, and a great many things to understand.”
“One only understands the things that one tames,” said the fox. “Men have no
more time to understand anything. They buy things all ready made at the
shops. But there is no shop anywhere where one can buy friendship, and so
men have no friends any more. If you want a friend, tame me…”
“What must I do, to tame you?” asked the little prince.
“You must be very patient,” replied the fox. “First you will sit down at a little
distance from me– like that– in the grass. I shall look at you out of the corner
of my eye, and you will say nothing. Words are the source of
misunderstandings. But you will sit a little closer to me, every day…”

63
The next day the little prince came back.
“It would have been better to come back at the same hour,” said the fox. “If,
for example, you come at four o’clock in the afternoon, then at three o’clock I
shall begin to be happy. I shall feel happier and happier as the hour advances.
At four o’clock, I shall already be worrying and jumping about. I shall show
you how happy I am! But if you come at just any time, I shall never know at
what hour my heart is to be ready to greet you… One must observe the proper
rites…”
“What is a rite?” asked the little prince.
“Those also are actions too often neglected,” said the fox. “They are what
make one day different from other days, one hour from other hours. There is a
rite, for example, among my hunters. Every Thursday they dance with the
village girls. So Thursday is a wonderful day for me! I can take a walk as far
as the vineyards. But if the hunters danced at just any time, every day would
be like every other day, and I should never have any vacation at all.”
So the little prince tamed the fox. And when the hour of his departure drew
near–
“Ah,” said the fox, “I shall cry.”

64
“It is your own fault,” said the little prince. “I never wished you any sort of
harm; but you wanted me to tame you…”
“Yes, that is so,” said the fox.
“But now you are going to cry!” said the little prince.
“Yes, that is so,” said the fox.
“Then it has done you no good at all!”
“It has done me good,” said the fox, “because of the color of the wheat fields.”
And then he added:
“Go and look again at the roses. You will understand now that yours is unique
in all the world. Then come back to say goodbye to me, and I will make you a
present of a secret.”
The little prince went away, to look again at the roses.
“You are not at all like my rose,” he said. “As yet you are nothing. No one has
tamed you, and you have tamed no one. You are like my fox when I first knew
him. He was only a fox like a hundred thousand other foxes. But I have made
him my friend, and now he is unique in all the world.”
And the roses were very much embarrassed.
“You are beautiful, but you are empty,” he went on. “One could not die for you.
To be sure, an ordinary passerby would think that my rose looked just like
you– the rose that belongs to me. But in herself alone she is more important
than all the hundreds of you other roses: because it is she that I have watered;
because it is she that I have put under the glass globe; because it is she that I
have sheltered behind the screen; because it is for her that I have killed the
caterpillars (except the two or three that we saved to become butterflies);
because it is she that I have listened to, when she grumbled, or boasted, or
even sometimes when she said nothing. Because she is my rose.
And he went back to meet the fox.
“Goodbye,” he said.
“Goodbye,” said the fox. “And now here is my secret, a very simple secret: It
is only with the heart that one can see rightly; what is essential is invisible to
the eye.”

65
“What is essential is invisible to the eye,” the little prince repeated, so that he
would be sure to remember.
“It is the time you have wasted for your rose that makes your rose so
important.”
“It is the time I have wasted for my rose–” said the little prince, so that he
would be sure to remember.
“Men have forgotten this truth,” said the fox. “But you must not forget it. You
become responsible, forever, for what you have tamed. You are responsible
for your rose…”
“I am responsible for my rose,” the little prince repeated, so that he would be
sure to remember.

67
“They are lucky,” the switchman said.

70
“Then you are thirsty, too?” I demanded.
But he did not reply to my question. He merely said to me:
“Water may also be good for the heart…”
I did not understand this answer, but I said nothing. I knew very well that it
was impossible to cross-examine him.
He was tired. He sat down. I sat down beside him. And, after a little silence,
he spoke again:
“The stars are beautiful, because of a flower that cannot be seen.”
I replied, “Yes, that is so.” And, without saying anything more, I looked across
the ridges of sand that were stretched out before us in the moonlight.
“The desert is beautiful,” the little prince added.
And that was true. I have always loved the desert. One sits down on a desert
sand dune, sees nothing, hears nothing. Yet through the silence something
throbs, and gleams…
“What makes the desert beautiful,” said the little prince, “is that somewhere it
hides a well…”
I was astonished by a sudden understanding of that mysterious radiation of
the sands. When I was a little boy I lived in an old house, and legend told us
that a treasure was buried there. To be sure, no one had ever known how to
find it; perhaps no one had ever even looked for it. But it cast an enchantment
over that house. My home was hiding a secret in the depths of its heart…
“Yes,” I said to the little prince. “The house, the stars, the desert– what gives
them their beauty is something that is invisible!”
“I am glad,” he said, “that you agree with my fox.”
As the little prince dropped off to sleep, I took him in my arms and set out
walking once more. I felt deeply moved, and stirred. It seemed to me that I
was carrying a very fragile treasure. It seemed to me, even, that there was
nothing more fragile on all Earth. In the moonlight I looked at his pale
forehead, his closed eyes, his locks of hair that trembled in the wind, and I
said to myself: “What I see here is nothing but a shell. What is most important
is invisible…”

71
As his lips opened slightly with the suspicious of a half-smile, I said to myself,
again: “What moves me so deeply, about this little prince who is sleeping here,
is his loyalty to a flower– the image of a rose that shines through his whole
being like the flame of a lamp, even when he is asleep…” And I felt him to be
more fragile still. I felt the need of protecting him, as if he himself were a flame
that might be extinguished by a little puff of wind…
And, as I walked on so, I found the well, at daybreak.

73
“Do you hear?” said the little prince. “We have wakened the well, and it is
singing…”
I did not want him to tire himself with the rope.
“Leave it to me,” I said. “It is too heavy for you.”
I hoisted the bucket slowly to the edge of the well and set it there– happy,
tired as I was, over my achievement. The song of the pulley was still in my
ears, and I could see the sunlight shimmer in the still trembling water.
“I am thirsty for this water,” said the little prince. “Give me some of it to
drink…”
And I understood what he had been looking for.
I raised the bucket to his lips. He drank, his eyes closed. It was as sweet as
some special festival treat. This water was indeed a different thing from
ordinary nourishment. Its sweetness was born of the walk under the stars, the
song of the pulley, the effort of my arms. It was good for the heart, like a
present. When I was a little boy, the lights of the Christmas tree, the music of
the Midnight Mass, the tenderness of smiling faces, used to make up, so, the
radiance of the gifts I received.
“The men where you live,” said the little prince, “raise five thousand roses in
the same garden– and they do not find in it what they are looking for.”
“They do not find it,” I replied.
“And yet what they are looking for could be found in one single rose, or in a
little water.”
“Yes, that is true,” I said.
And the little prince added:
“But the eyes are blind. One must look with the heart…”
I had drunk the water. I breathed easily. At sunrise the sand is the color of
honey. And that honey color was making me happy, too. What brought me,
then, this sense of grief?
“You must keep your promise,” said the little prince, softly, as he sat down
beside me once more.
“What promise?”

74
“You know– a muzzle for my sheep… I am responsible for this flower…”
I took my rough drafts of drawings out of my pocket. The little prince looked
them over, and laughed as he said:
“Your baobabs– they look a little like cabbages.”
“Oh!”
I had been so proud of my baobabs!
“Your fox– his ears look a little like horns; and they are too long.”
And he laughed again.
“You are not fair, little prince,” I said. “I don’t know how to draw anything
except boa constrictors from the outside and boa constrictors from the
inside.”
“Oh, that will be all right,” he said, “children understand.”
So then I made a pencil sketch of a muzzle. And as I gave it to him my heart
was torn.
“You have plans that I do not know about,” I said.
But he did not answer me. He said to me, instead:
“You know– my descent to the earth… Tomorrow will be its anniversary.”
Then, after a silence, he went on:
“I came down very near here.”
And he flushed.
And once again, without understanding why, I had a queer sense of sorrow.
One question, however, occurred to me:
“Then it was not by chance that on the morning when I first met you– a week
ago– you were strolling along like that, all alone, a thousand miles from any
inhabited region? You were on the your back to the place where you landed?”
The little prince flushed again.
And I added, with some hesitancy:

75
“Perhaps it was because of the anniversary?”
The little prince flushed once more. He never answered questions– but when
one flushes does that not mean “Yes”?
“Ah,” I said to him, “I am a little frightened–”
But he interrupted me.
“Now you must work. You must return to your engine. I will be waiting for you
here. Come back tomorrow evening…”
But I was not reassured. I remembered the fox. One runs the risk of weeping
a little, if one lets himself be tamed…

77
I dropped my eyes, then, to the foot of the wall– and I leaped into the air.
There before me, facing the little prince, was one of those yellow snakes that
take just thirty seconds to bring your life to an end. Even as I was digging into
my pocked to get out my revolver I made a running step back. But, at the
noise I made, the snake let himself flow easily across the sand like the dying
spray of a fountain, and, in no apparent hurry, disappeared, with a light
metallic sound, among the stones.
I reached the wall just in time to catch my little man in my arms; his face was
white as snow.
“What does this mean?” I demanded. “Why are you talking with snakes?”
I had loosened the golden muffler that he always wore. I had moistened his
temples, and had given him some water to drink. And now I did not dare ask
him any more questions. He looked at me very gravely, and put his arms
around my neck. I felt his heart beating like the heart of a dying bird, shot with
someone’s rifle…
“I am glad that you have found what was the matter with your engine,” he said.
“Now you can go back home–”
“How do you know about that?”

78
I was just coming to tell him that my work had been successful, beyond
anything that I had dared to hope.
He made no answer to my question, but he added:
“I, too, am going back home today…”
Then, sadly–
“It is much farther… it is much more difficult…”
I realized clearly that something extraordinary was happening. I was holding
him close in my arms as if he were a little child; and yet it seemed to me that
he was rushing headlong toward an abyss from which I could do nothing to
restrain him…
His look was very serious, like some one lost far away.
“I have your sheep. And I have the sheep’s box. And I have the muzzle…”
And he gave me a sad smile.
I waited a long time. I could see that he was reviving little by little.
“Dear little man,” I said to him, “you are afraid…”
He was afraid, there was no doubt about that. But he laughed lightly.
“I shall be much more afraid this evening…”
Once again I felt myself frozen by the sense of something irreparable. And I
knew that I could not bear the thought of never hearing that laughter any
more. For me, it was like a spring of fresh water in the desert.
“Little man,” I said, “I want to hear you laugh again.”
But he said to me:
“Tonight, it will be a year… my star, then, can be found right above the place
where I came to the Earth, a year ago…”
“Little man,” I said, “tell me that it is only a bad dream– this affair of the snake,
and the meeting-place, and the star…”
But he did not answer my plea. He said to me, instead: “The thing that is
important is the thing that is not seen…”

79
“Yes, I know…”
“It is just as it is with the flower. If you love a flower that lives on a star, it is
sweet to look at the sky at night. All the stars are a-bloom with flowers…”
“Yes, I know…”
“It is just as it is with the water. Because of the pulley, and the rope, what you
gave me to drink was like music. You remember– how good it was.”
“Yes, I know…”
“And at night you will look up at the stars. Where I live everything is so small
that I cannot show you where my star is to be found. It is better, like that. My
star will just be one of the stars, for you. And so you will love to watch all the
stars in the heavens… they will all be your friends. And, besides, I am going to
make you a present…”
He laughed again.
“Ah, little prince, dear little prince! I love to hear that laughter!”
“That is my present. Just that. It will be as it was when we drank the water…”
“What are you trying to say?”
“All men have the stars,” he answered, “but they are not the same things for
different people. For some, who are travelers, the stars are guides. For others
they are no more than little lights in the sky. For others, who are scholars,
they are problems . For my businessman they were wealth. But all these stars
are silent. You– you alone– will have the stars as no one else has them–”
“What are you trying to say?”
“In one of the stars I shall be living. In one of them I shall be laughing. And so
it will be as if all the stars were laughing, when you look at the sky at night…
you– only you– will have stars that can laugh!”
And he laughed again.
“And when your sorrow is comforted (time soothes all sorrows) you will be
content that you have known me. You will always be my friend. You will want
to laugh with me. And you will sometimes open your window, so, for that
pleasure… and your friends w ill be properly astonished to see you laughing
as you look up at the sky! Then you will say to them, ‘Yes, the stars always

80
make me laugh!’ And they will think you are crazy. It will be a very shabby
trick that I shall have played on you…”
And he laughed again.
“It will be as if, in place of the stars, I had given you a great number of little
bells that knew how to laugh…”
And he laughed again. Then he quickly became serious:
“Tonight– you know… do not come,” said the little prince.
“I shall not leave you,” I said.
“I shall look as if I were suffering. I shall look a little as if I were dying. It is like
that. Do not come to see that. It is not worth the trouble…”
“I shall not leave you.”
But he was worried.
“I tell you– it is also because of the snake. He must not bite you. Snakes–
they are malicious creatures. This one might bite you just for fun…”
“I shall not leave you.”
But a thought came to reassure him:
“It is true that they have no more poison for a second bite.”

81
That night I did not see him set out on his way. He got away from me without
making a sound. When I succeeded in catching up with him he was walking
along with a quick and resolute step. He said to me merely:
“Ah! You are there…”
And he took me by the hand. But he was still worrying.
“It was wrong of you to come. You will suffer. I shall look as if I were dead;
and that will not be true…”
I said nothing.
“You understand… it is too far. I cannot carry this body with me. It is too
heavy.”
I said nothing.
“But it will be like an old abandoned shell. There is nothing sad about old
shells…”
I said nothing.
He was a little discouraged. But he made one more effort:
“You know, it will be very nice. I, too, shall look at the stars. All the stars will
be wells with a rusty pulley. All the stars will pour out fresh water for me to
drink…”
I said nothing.
“That will be so amusing! You will have five hundred million little bells, and I
shall have five hundred million springs of fresh water…”
And he too said nothing more, because he was crying…
“Here it is. Let me go on by myself.”

82
And he sat down, because he was afraid. Then he said, again:
“You know– my flower… I am responsible for her. And she is so weak! She is
so naive! She has four thorns, of no use at all, to protect herself against all the
world…”
I too sat down, because I was not able to stand up any longer.
“There now– that is all…”
He still hesitated a little; then he got up. He took one step. I could not move.
There was nothing but a flash of yellow close to his ankle. He remained
motionless for an instant. He did not cry out. He fell as gently as a tree falls.
There was not even any sound, because of the sand.

83

85
This is, to me, the loveliest and saddest landscape in the world. It is the same
as that on the preceding page, but I have drawn it again to impress it on your
memory. It is here that the little prince appeared on Earth, and disappeared.
Look at it carefully so that you will be sure to recognise it in case you travel
some day to the African desert. And, if you should come upon this spot,
please do not hurry on. Wait for a time, exactly under the star. Then, if a little
man appears who laughs, who has golden hair and who refuses to answer
questions, you will know who he is. If this should happen, please comfort me.
Send me word that he has come back.

Secrets of the Millionaire Mind

 

Mastering the Inner
Game of Wealth

T. Harv Eker

This book is dedicated to my family:
my loving wife, Rochelle, my amazing daughter,
Madison, and my awesome son, Jesse

CONTENTS

“Who the Heck Is T. Harv Eker, and
Why Should I Read This Book?”
1
PA R T ONE
Your Money Blueprint
9
PA R T T W O
The Wealth Files
Seventeen Ways Rich People Think and
Act Differently from Poor and Middle-Class People
49
“So What the Heck Do I Do Now?”
189
Special Bonus Offer 193
Share the Wealth 197
Recommended Resources 199
Index 203
Acknowledgments
About the Author
Credits
Cover
Copyright
About the Publisher

“Who the Heck Is
T. Harv Eker, and Why Should
I Read This Book?”

P
eople are shocked, at the beginning of my
seminars, when one of the first things I tell them is
“Don’t believe a word I say.” Why would I suggest that? Because
I can only speak from my own experience. None of the
concepts and insights I share are inherently true or false,
right or wrong. They simply reflect my own results, and the
amazing results I’ve seen in the lives of thousands and thousands
of my students. Having said that, however, I believe
that if you use the principles you learn in this book, you will
totally transform your life. Don’t just read this book. Study
it as if your life depended on it. Then try the principles out
for yourself. Whatever works, keep doing. Whatever doesn’t,
you’re welcome to throw away.

I know I may be biased, but when it comes to money, this
may be the most important book you have ever read. I understand
that’s a bold statement, but the fact is, this book
provides the missing link between your desire for success

. Secrets of the Millionaire Mind

and your achievement of success. As you’ve probably found
out by now, those are two different worlds.

No doubt you’ve read other books, listened to tapes or
CDs, gone to courses, and learned about numerous get-rich
systems be they in real estate, stocks, or business. But what
happened? For most people, not much! They get a short
blast of energy, and then it’s back to the status quo.

Finally, there’s an answer. It’s simple, it’s law, and you’re
not going to circumvent it. It all comes down to this: if your
subconscious “financial blueprint” is not “set” for success,
nothing you learn, nothing you know, and nothing you do
will make much of a difference.

In the pages of this book, we will demystify for you why
some people are destined to be rich and others are destined
for a life of struggle. You will understand the root causes of
success, mediocrity, or financial failure and begin changing
your financial future for the better. You will understand how
childhood influences shape our financial blueprint and how
these influences can lead to self-defeating thoughts and
habits. You will experience powerful declarations that will
help you replace your nonsupportive ways of thinking with
mental “wealth files” so that you think—and succeed—just
as rich people do. You will also learn practical, step-by-step
strategies for increasing your income and building wealth.

In Part I of this book, we will explain how each of us is
conditioned to think and act when it comes to money, and
outline four key strategies for revising our mental money
blueprint. In Part II, we examine the differences between
how rich, middle-class, and poor people think, and provide
seventeen attitudes and actions to take that will lead to permanent
changes in your financial life. Throughout the book

we also share just a few examples of the thousands of letters
and e-mails I’ve received from students who have attended
the Millionaire Mind Intensive Seminar and achieved powerful
results in their lives.

So what is my experience? Where am I coming from? Was
I always successful? I wish!

Like many of you, I supposedly had a lot of “potential”
but had little to show for it. I read all the books, listened to
all the tapes, and went to all the seminars. I really, really, really
wanted to be successful. I don’t know whether it was for
the money, the freedom, the sense of achievement, or just to
prove I was good enough in my parents’ eyes, but I was almost
obsessed with becoming a “success.” During my twenties,
I started several different businesses, each with the
dream of making my fortune, but my results went from dismal
to worse.

I worked my butt off but kept coming up short. I had
“Loch Ness monster disease”: I had heard of this thing called
profit, I just never saw any of it. I kept thinking, “If I just get
into the right business, get on the right horse, I’ll make it.”
But I was wrong. Nothing was working…at least for me.
And it was the last part of that sentence that finally struck
me. How come others were succeeding in the exact same
business I was in and I was still broke? What happened to
“Mr. Potential”?

So I began doing some serious soul-searching. I examined
my true beliefs and saw that even though I said I really
wanted to be rich, I had some deep-rooted worries about it.
Mostly I was afraid. Afraid that I might fail, or worse, succeed
and then somehow lose it all. Then I’d really be a
schmuck. Worse, I would blow the one thing I had going for

. Secrets of the Millionaire Mind

me: my “story” that I had all this “potential.” What if I
found out I didn’t have what it took and I was destined to a
life of struggle?

Then, as luck would have it, I got some advice from an
extremely rich friend of my father’s. He was at my parents’
house playing cards with the “boys” and, in passing, noticed
me. This was the third time I’d moved back home, and I was
living in the “lower-level suite,” otherwise known as the
basement. I suppose my dad had complained to him of my
woeful existence because when he saw me, he had the sympathy
in his eyes usually reserved for the bereaved at a funeral.

He said, “Harv, I started in the same way as you, a complete
disaster.” Great, I thought, this was making me feel a
lot better. I should let him know that I was busy…watch-
ing the paint peel off the wall.

He kept going: “But then I got some advice that changed
my life, and I’d like to pass it on to you.” Oh, no, here comes
the father-son lecture, and he’s not even my father! Finally
he came out with it: “Harv, if you’re not doing as well as
you’d like, all that means is there’s something you don’t
know.” Being a brash young man at the time, I thought I
knew pretty well everything, but alas, my bank account said
something different. So I finally began to listen. He continued,
“Did you know that most rich people think in very
similar ways?”

I said, “No, I never really considered that.” To which he
replied, “It’s not an exact science, but for the most part, rich
people think a certain way and poor people think a completely
different way, and those ways of thinking determine
their actions and therefore determine their results.” He went
on, “If you thought the way rich people do and did what

rich people do, do you believe you could become rich too?” I
remember answering with all the confidence of a mush ball,
“I think so.” “Then,” he replied, “all you have to do is copy
how rich people think.”

Being the skeptic I was at the time, I said, “So what are
you thinking right now?” To which he replied, “I’m thinking
that rich people keep their commitments and mine is to
your dad right now. The guys are waiting for me, see ya.” Although
he walked out, what he said sank in.

Nothing else was working in my life, so I figured what the
heck and threw myself wholeheartedly into studying rich
people and how they think. I learned everything I could
about the inner workings of the mind, but concentrated primarily
on the psychology of money and success. I discovered
that it was true: rich people really do think differently from
poor and even middle-class people. Eventually, I became
aware of how my own thoughts were holding me back from
wealth. More important, I learned several powerful techniques
and strategies to actually recondition my mind so
that I would think in the same ways rich people do.

Finally, I said, “Enough yakking about it, let’s put it to the
test.” I decided to attempt yet another business. Because I
was really into health and exercise, I opened one of the first
retail fitness stores in North America. I didn’t have any
money, so I had to borrow $2,000 on my Visa card to get the
business started. I began using what I’d learned by modeling
rich people, both in terms of their business strategies and
their thinking strategies. The first thing I did was commit to
my success and playing to win. I swore I would focus and
not even consider leaving this business until I was a millionaire
or more. This was radically different from my previous
efforts, where, because I always thought short-term, I would

. Secrets of the Millionaire Mind

constantly get sidetracked by either good opportunities or
when things got tough.

I also began challenging my mental approach whenever I
began thinking in financially negative or counterproductive
ways. In the past, I believed that what my mind said was
truth. I learned that in many ways, my mind was my biggest
obstacle to success. I chose not to entertain thoughts that
did not empower me toward my vision of wealth. I used
every one of the principles you are going to learn in this
book. Did it work? Boy, did it work!

The business was so successful that I opened ten stores in
only two and a half years. I then sold half the company
shares to a Fortune 500 company for $1.6 million.

After that, I moved to sunny San Diego. I took a couple
of years off to refine my strategies and began doing one-on-
one business consulting. I presume it was quite effective for
people because they kept bringing friends, partners, and associates
to our sessions. Soon I was coaching ten and sometimes
twenty people at a time.

One of my clients suggested that I might as well open up
a school. I thought that was a great idea, so I did. I founded
the Street Smart Business School and taught thousands of
people all across North America “street-smart” business
strategies for “high-speed” success.

As I traveled across the continent giving my seminars, I
noticed something strange: You could have two people sitting
side by side in exactly the same room, learning exactly
the same principles and strategies. One person would take
these tools and skyrocket to success. But what do you think
might happen to the person sitting right next to him or her?
The answer is, not much!

That’s when it became obvious that you can have the

greatest “tools” in the world, but if you’ve got a tiny leak in
your “toolbox” (I’m pointing to my head right now), you’ve
got a problem. So I designed a program called the Millionaire
Mind Intensive based on the inner game of money and
success. When I combined the inner game (the toolbox)
with the outer game (the tools), virtually everybody’s results
went through the roof! So that’s what you’re going to learn in
this book: how to master the inner game of money to win
the game of money—how to think rich to get rich!

People often ask me whether my success was a “one-shot
deal” or whether it has continued. Let me put it this way:
Using the exact principles I teach, I have now earned millions
and millions of dollars and am a multimultimillionaire
several times over. Virtually all my investments and business
ventures seem to skyrocket! Some people tell me I have the
“Midas touch,” where everything I get involved in turns to
gold. They’re right, but what they may not realize is that
having a Midas touch is simply another way of saying, having
a “financial blueprint” set for success, which is exactly
what you will have once you learn these principles and do
this work.

Early on during our Millionaire Mind Intensive Seminar,
I generally ask the audience, “How many of you came here
to learn?” It’s a bit of a trick question because as author Josh
Billings said, “It’s not what we don’t know that prevents us
from succeeding; it’s what we know that just ain’t so that is
our greatest obstacle.” This book is not as much about learning
as it is about “unlearning”! It is essential you recognize
how your old ways of thinking and acting have gotten you
exactly where you are right now.

If you’re really rich and really happy, fine. But if you’re
not, I invite you to consider some possibilities that may not

. Secrets of the Millionaire Mind

fit into your “box” of what you currently think is right or
even appropriate for you.

Even though I suggest that you “don’t believe a word I
say” and want you to test these concepts out in your own
life, I’m going to ask you to trust the ideas you are reading.
Not because you know me personally, but because thousands
and thousands of people have already changed their
lives as a result of the principles in this book.

Speaking of trust, it reminds me of one of my favorite stories.
It’s about a man who is walking along a cliff and all of a
sudden loses his balance, slips, and falls off. Fortunately, he
has the presence of mind to grab on to the ledge, and he’s
hanging there for dear life. He hangs and hangs and finally
yells out, “Is there anybody up there who can help me?”
There’s no answer. He keeps calling and calling, “Is there
anybody up there who can help me?” Finally this big bellowing
voice calls back, “This is God. I can help you. Just let go
and trust.” Next thing you hear: “Is there anybody else up
there who can help me?”

The lesson is simple. If you want to move to a higher level
of life, you have to be willing to let go of some of your old
ways of thinking and being and adopt new ones. The results
will eventually speak for themselves.

PART ONE

Your Money Blueprint

W
e live in a world of duality: up and down,
light and dark, hot and cold, in and out, fast and
slow, right and left. These are but a few examples of the
thousands of opposite poles. For one pole to exist, the other
pole must also exist. Is it possible to have a right side without
a left side? Not a chance.

Consequently, just as there are “outer” laws of money,
there must be “inner” laws. The outer laws include things
like business knowledge, money management, and investment
strategies. These are essential. But the inner game is
just as important. An analogy would be a carpenter and his
tools. Having top-of-the-line tools is imperative, but being
the top-notch carpenter who masterfully uses those tools is
even more critical.

I have a saying: “It’s not enough to be in the right place at
the right time. You have to be the right person in the right
place at the right time.”

So who are you? How do you think? What are your beliefs?
What are your habits and traits? How do you really feel
about yourself ? How confident are you in yourself ? How
well do you relate to others? How much do you trust others?

10 . Secrets of the Millionaire Mind

Do you truly feel that you deserve wealth? What is your ability
to act in spite of fear, in spite of worry, in spite of inconvenience,
in spite of discomfort? Can you act when you’re
not in the mood?

The fact is that your character, your thinking, and your
beliefs are a critical part of what determines the level of your
success.

One of my favorite authors, Stuart Wilde, puts it this
way: “The key to success is to raise your own energy; when
you do, people will naturally be attracted to you. And when
they show up, bill ’em!”

WEALTH PRINCIPLE:

Your income can grow only to the extent you do!

Why Is Your Money Blueprint Important?

Have you heard of people who have “blown up” financially?
Have you noticed how some people have a lot of money and
then lose it, or have excellent opportunities start well but
then go sour on them? Now you know the real cause. On the
outside it looks like bad luck, a downturn in the economy, a
lousy partner, whatever. On the inside, however, it’s another
matter. That’s why, if you come into big money when you’re
not ready for it on the inside, the chances are your wealth
will be short-lived and you will lose it.

The vast majority of people simply do not have the internal
capacity to create and hold on to large amounts of
money and the increased challenges that go with more

money and success. That, my friends, is the primary reason
they don’t have much money.

A perfect example is lottery winners. Research has shown
again and again that regardless of the size of their winnings,
most lottery winners eventually return to their original financial
state, the amount they can comfortably handle.

On the other hand, the opposite occurs for self-made millionaires.
Notice that when self-made millionaires lose their
money, they usually have it back within a relatively short
time. Donald Trump is a good example. Trump was worth
billions, lost everything, and then a couple of years later, got
it all back again and more.

Why does this phenomenon occur? Because even though
some self-made millionaires may lose their money, they
never lose the most important ingredient to their success:
their millionaire mind. Of course in “The Donald” ’s case, it’s
his “billionaire” mind. Do you realize Donald Trump could
never be just a millionaire? If Donald Trump had a net worth
of only 1 million dollars, how do you think he’d feel about
his financial success? Most people would agree that he’d
probably feel broke, like a financial failure!

That’s because Donald Trump’s financial “thermostat” is
set for billions, not millions. Most people’s financial thermostats
are set for generating thousands, not millions of dollars;
some people’s financial thermostats are set for generating
hundreds, not even thousands; and some people’s financial
thermostats are set for below zero. They’re frickin’ freezing
and they don’t have a clue as to why!

The reality is that most people do not reach their full potential.
Most people are not successful. Research shows that
80 percent of individuals will never be financially free in the

12 . Secrets of the Millionaire Mind

way they’d like to be, and 80 percent will never claim to be
truly happy.

The reason is simple. Most people are unconscious. They
are a little asleep at the wheel. They work and think on a superficial
level of life—based only on what they can see. They
live strictly in the visible world.

The Roots Create the Fruits

Imagine a tree. Let’s suppose this tree represents the tree of
life. On this tree there are fruits. In life, our fruits are called
our results. So we look at the fruits (our results) and we don’t
like them; there aren’t enough of them, they’re too small, or
they don’t taste good.

So what do we tend to do? Most of us put even more attention
and focus on the fruits, our results. But what is it
that actually creates those particular fruits? It’s the seeds and
the roots that create those fruits.

It’s what’s under the ground that creates what’s above the
ground. It’s what’s invisible that creates what’s visible. So
what does that mean? It means that if you want to change
the fruits, you will first have to change the roots. If you want
to change the visible, you must first change the invisible.

WEALTH PRINCIPLE:

If you want to change the fruits, you will first
have to change the roots. If you want to change
the visible, you must first change the invisible.

Of course, some say that seeing is believing. The question I
have for such people is “Why do you bother paying your electric
bill?” Although you cannot see electricity, you can cer

tainly recognize and use its power. If you have any doubt as to
whether it exists, just stick your finger in an electric socket,
and I guarantee that your doubts will quickly disappear.

In my experience, what you cannot see in this world is far
more powerful than anything you can see. You may or may
not agree with this statement, but to the extent that you do
not apply this principle in your life, you must be suffering.
Why? Because you are going against the laws of nature,
whereby what is under the ground creates what is above the
ground, where what is invisible creates what is visible.

As humans, we are a part of nature, not above it. Consequently,
when we align with the laws of nature and work on
our roots—our “inner” world—our life flows smoothly.
When we don’t, life gets rough.

In every forest, on every farm, in every orchard on earth,
it’s what’s under the ground that creates what’s above the
ground. That’s why placing your attention on the fruits that
you have already grown is futile. You cannot change the
fruits that are already hanging on the tree. You can, however,
change tomorrow’s fruits. But to do so, you will have to dig
below the ground and strengthen the roots.

The Four Quadrants

ME
SP
One of the most important things you can ever understand
is that we do not live on only one plane of existence. We live

14 . Secrets of the Millionaire Mind

in at least four different realms at once. These four quadrants
are the physical world, the mental world, the emotional
world, and the spiritual world.

What most people never realize is that the physical realm
is merely a “printout” of the other three.

For example, let’s suppose you’ve just written a letter on
your computer. You hit the print key and the letter comes
out of your printer. You look at your hard copy, and lo and
behold, you find a typo. So you take out your trusty eraser
and rub out the typo. Then you hit print again and out
comes the same typo.

Oh my gosh, how could this be? You just erased it! So this
time you get a bigger eraser and you rub even harder and
longer. You even study a three-hundred-page manual called
Effective Erasing. Now you’ve got all the “tools” and knowledge
you need. You’re ready. You hit print and there it is
again! “No way!” you cry out, stunned in amazement. “How
could this be? What’s going on here? Am I in the twilight
zone?”

What’s going on here is that the real problem cannot be
changed in the “printout,” the physical world; it can only be
changed in the “program,” the mental, emotional, and spiritual
worlds.

Money is a result, wealth is a result, health is a result, illness
is a result, your weight is a result. We live in a world of
cause and effect.

WEALTH PRINCIPLE:

Money is a result, wealth is a result, health is a
result, illness is a result, your weight is a result.
We live in a world of cause and effect.

Have you ever heard someone assert that a lack of money
was a bit of a problem? Now hear this: A lack of money is
never, ever, ever a problem. A lack of money is merely a
symptom of what is going on underneath.

Lack of money is the effect, but what is the root cause? It
boils down to this. The only way to change your “outer”
world is to first change your “inner” world.

Whatever results you’re getting, be they rich or poor,
good or bad, positive or negative, always remember that
your outer world is simply a reflection of your inner world.
If things aren’t going well in your outer life, it’s because
things aren’t going well in your inner life. It’s that simple.

Declarations: A Powerful Secret for Change

In my seminars we use “accelerated learning” techniques
that allow you to learn faster and remember more of what
you learn. The key is “involvement.” Our approach follows
from the old saying “What you hear, you forget; what you
see, you remember; what you do, you understand.”

So I’m going to ask that every time you reach the end of a
major principle in this book, you first put your hand on
your heart, then make a verbal “declaration,” then touch
your head with your index finger and make another verbal
“declaration.” What’s a declaration? It’s simply a positive
statement that you make emphatically, out loud.

Why are declarations such a valuable tool? Because everything
is made of one thing: energy. All energy travels in frequencies
and vibrations. Therefore, each declaration you
make carries its own vibrational frequency. When you state a
declaration aloud, its energy vibrates throughout the cells of
your body, and by touching your body at the same time, you
can feel its unique resonance. Declarations not only send a

16 . Secrets of the Millionaire Mind

specific message to the universe, they also send a powerful
message to your subconscious mind.

The difference between a declaration and an affirmation
is slight, but in my mind, powerful. The definition of an
affirmation is “a positive statement asserting that a goal you
wish to achieve is already happening.” The definition of a
declaration is “to state an official intention to undertake a
particular course of action or adopt a particular status.”

An affirmation states that a goal is already happening. I’m
not crazy about this because, often when we affirm something
that is not yet real, the little voice in our head usually
responds with “This isn’t true, this is BS.”

On the other hand, a declaration is not saying something
is true, it’s stating that we have an intention of doing or
being something. This is a position the little voice can buy,
because we’re not stating it’s true right now, but again, it’s an
intention for us in the future.

A declaration, by definition, is also official. It is a formal
statement of energy into the universe and throughout your
body.

Another word from the definition is important—action.
You must take all the actions necessary to make your intention
a reality.

I recommend that you state your declarations aloud each
morning and each evening. Doing your declarations while
looking into a mirror will accelerate the process even more.

Now I have to admit that when I first heard of all this, I
said, “No way. This declaration stuff is far too hokey for
me.” But because I was broke at the time, I decided, “What
the heck, it can’t hurt,” and started doing them. Now I’m
rich, so it shouldn’t come as a big surprise that I believe that
declarations really work.

Either way, I’d rather be really hokey and really rich than
really cool and really broke. How about you?

That said, I invite you to place your hand on your heart
and repeat the following…

DECLARATION:

“My inner world creates my outer world.”

Now touch your head and say…

“I have a millionaire mind.”

As a special bonus, if you go to http://www.millionairemind
book.com and click on “FREE BOOK BONUSES,” we
will give you a free list of all the declarations in this book
presented in calligraphy, in a printable format, suitable for
framing.

What Is Your Money Blueprint
and How Is It Formed?

Whether I’m appearing on radio or television, I’m well-
known for making the following statement: “Give me five
minutes, and I can predict your financial future for the rest
of your life.”

WEALTH PRINCIPLE:

Give me five minutes, and I can predict your
financial future for the rest of your life.

How? In a short conversation, I can identify what’s called
your money and success “blueprint.” Each of us has a per

18 . Secrets of the Millionaire Mind

sonal money and success blueprint already embedded in our
subconscious mind. And this blueprint, more than anything
and everything else combined, will determine your financial
destiny.

What is a money blueprint? As an analogy, let’s consider
the blueprint for a house, which is a preset plan or design for
that particular home. In the same way, your money blueprint
is simply your preset program or way of being in relation
to money.

I want to introduce you to an extremely important formula.
It determines how you create your reality and wealth.
Many of the most respected teachers in the field of human
potential have used this formula as a foundation for their
teachings. Called the Process of Manifestation, it goes like
this:

T.F.A = R

WEALTH PRINCIPLE:

Thoughts lead to feelings.
Feelings lead to actions.
Actions lead to results.

Your financial blueprint consists of a combination of your
thoughts, feelings, and actions in the arena of money.

So how is your money blueprint formed? The answer is
simple. Your financial blueprint consists primarily of the information
or “programming” you received in the past, and
especially as a young child.

Who were the primary sources of this programming or
conditioning? For most people, the list includes parents, sib

lings, friends, authority figures, teachers, religious leaders,
media, and your culture, to name a few.

Let’s take culture. Isn’t it true that certain cultures have
one way of thinking and dealing with money, while other
cultures have a different approach? Do you think a child
comes out of the womb with his or her attitudes toward
money, or do you believe the child is taught how to deal with
money? That’s right. Every child is taught how to think
about and act in relation to money.

The same holds true for you, for me, for everyone. You
were taught how to think and act when it comes to money.
These teachings become your conditioning, which becomes
automatic responses that run you for the rest of your life.
Unless, of course, you intercede and revise your mind’s
money files. This is exactly what we are going to do in this
book, and what we do for thousands of people each year, on
a deeper and more permanent level at the Millionaire Mind
Intensive Seminar.

We said earlier that thoughts lead to feelings, that feelings
lead to actions, that actions lead to results. So here’s an interesting
question: Where do your thoughts come from? Why
do you think differently from the next person?

Your thoughts originate from the “files of information”
you have in the storage cabinets of your mind. So where
does this information come from? It comes from your past
programming. That’s right, your past conditioning determines
every thought that bubbles up in your mind. That’s
why it’s often referred to as the conditioned mind.

To reflect this understanding, we can now revise our
Process of Manifestation in the following manner:

P.T.F.A = R

20 . Secrets of the Millionaire Mind

Your programming leads to your thoughts; your thoughts
lead to your feelings; your feelings lead to your actions; your
actions lead to your results.

Therefore, just as is done with a personal computer, by
changing your programming, you take the first essential step
to changing your results.

So how are we conditioned? We are conditioned in three
primary ways in every arena of life, including money:

Verbal programming: What did you hear when you were
young?
Modeling: What did you see when you were young?
Specific incidents: What did you experience when you were
young?

The three aspects of conditioning are important to understand,
so let’s go over each of them. In Part II of this
book, you will learn how to recondition yourself for wealth
and success.

The First Influence: Verbal Programming

Let’s begin with verbal programming. What did you hear
about money, wealth, and rich people when you were growing
up?

Did you ever hear phrases like money is the root of all evil,
save your money for a rainy day, rich people are greedy, rich people
are criminals, filthy rich, you have to work hard to make
money, money doesn’t grow on trees, you can’t be rich and spiritual,
money doesn’t buy happiness, money talks, the rich get
richer and the poor get poorer, that’s not for people like us, not
everyone can be rich, there’s never enough, and the infamous
we can’t afford it ?

In my household, every time I asked my father for any
money I’d hear him scream, “What am I made of…
money?” Jokingly I’d respond, “I wish. I’ll take an arm, a
hand, even a finger.” He never laughed once.

Here’s the rub. All the statements you heard about money
when you were young remain in your subconscious mind as
part of the blueprint that is running your financial life.

Verbal conditioning is extremely powerful. For example,
when my son, Jesse, was three years old, he ran over to me
and excitedly said, “Daddy, let’s go see the Ninja Turtle
movie. It’s playing near us.” For the life of me, I couldn’t figure
out how this toddler could already be a master of geography.
A couple of hours later, I got my answer in the form of
a TV commercial advertising the movie, which had at the
end the usual tagline: “Now playing at a theater near you.”

Another example of the power of verbal conditioning
came at the expense of one of our Millionaire Mind seminar
participants. Stephen didn’t have a problem earning money;
his challenge was keeping it.

At the time Stephen came to the course he was earning
over $800,000 a year and had been doing so for the past nine
years. Yet he was still barely scraping by. Somehow, he managed
to spend his money, lend it, or lose it all by making poor
investment decisions. Whatever the reason, his net worth
was exactly zero!

Stephen shared with us that when he was growing up, his
mom always used to say, “Rich people are greedy. They
make their money off the sweat of the poor. You should have
just enough to get by. After that you’re a pig.”

It doesn’t take a rocket scientist to figure out what was
going on inside Stephen’s subconscious mind. No wonder
he was broke. He was verbally conditioned by his mother to

22 . Secrets of the Millionaire Mind

believe that rich people are greedy. Therefore, his mind
linked up rich with greedy, which of course is bad. Since he
didn’t want to be bad, subconsciously he couldn’t be rich.

Stephen loved his mom and didn’t want her to disapprove
of him. Obviously, based on her beliefs, if he were to get
rich, she wouldn’t approve. Therefore, the only thing for
him to do was to get rid of any extra money beyond just getting
by, otherwise he’d be a pig!

Now, you would think that in choosing between being
rich and being approved of by Mom or anyone else for that
matter, most people would take being rich. Not a chance!
The mind just doesn’t work that way. Sure, riches would
seem to be the logical choice. But when the subconscious
mind must choose between deeply rooted emotions and logic,
emotions will almost always win.

WEALTH PRINCIPLE:

When the subconscious mind must choose
between deeply rooted emotions and logic,
emotions will almost always win.

Let’s get back to our story. In less than ten minutes at the
course, using some extremely effective experiential techniques,
Stephen’s money blueprint changed dramatically. In
only two years, he went from being broke to becoming a
millionaire.

At the course, Stephen began to understand that these
nonsupportive beliefs were his mom’s, based on her past programming,
and not his. We then took it a step further and
helped him to create a strategy whereby he wouldn’t lose his
mother’s approval if he got rich. It was simple.

His mom loved Hawaii. So Stephen invested in a beachfront
condo on Maui. He sends her there for the entire winter.
She’s in heaven, and so is he. First, she now loves that
he’s rich and tells everyone how generous he is. Second, he
doesn’t have to deal with her for six months of the year. Brilliant!

In my own life, after a slow start, I began doing well in
business but never seemed to make money with my stocks.
In becoming aware of my money blueprint, I recalled that
when I was young, each day after work, my dad would sit
down at the dinner table with the newspaper, check the stock
pages, slam his fist on the table, and shout, “Those stinkin’
stocks!” He then spent the next half hour ranting about how
stupid the whole system is and how you have a better chance
of making money playing the slot machines in Las Vegas.

Now that you understand the power of verbal conditioning,
can you see that it’s no wonder I couldn’t make any
money in the stock market? I was literally programmed to
fail, programmed to unconsciously pick the wrong stock, at
the wrong price, at the wrong time. Why? To subconsciously
validate my money blueprint that said, “Stocks stink!”

All I can say is, by digging out this massive, toxic weed
from my inner “financial garden,” I began getting inundated
with more fruits! Virtually the day after I reconditioned myself,
the stocks I chose began to boom, and I’ve continued to
have amazing success in the stock market ever since. It seems
incredibly strange, but when you really understand how the
money blueprint works, it makes perfect sense.

Again, your subconscious conditioning determines your
thinking. Your thinking determines your decisions, and
your decisions determine your actions, which eventually determine
your outcomes.

24 . Secrets of the Millionaire Mind

There are four key elements of change, each of which is
essential in reprogramming your financial blueprint. They
are simple but profoundly powerful.

The first element of change is awareness. You can’t change
something unless you know it exists.

The second element of change is understanding. By understanding
where your “way of thinking” originates, you
can recognize that it has to come from outside you.

The third element of change is disassociation. Once you
realize this way of thinking isn’t you, you can separate yourself
from it and choose in the present whether to keep it or
let it go—based on who you are today, and where you want
to be tomorrow. You can observe this way of thinking and
see it for what it is, a “file” of information that was stored in
your mind a long, long time ago and may not hold any truth
or value for you anymore.

The fourth element of change is reconditioning. We will
begin this process in Part II of this book, where we will introduce
you to the mental files that generate wealth. Should
you want to take this a step further, I invite you to attend the
Millionaire Mind Intensive Seminar, where you will be
led through a series of powerful experiential techniques that
will rewire your subconscious on a cellular and permanent
level—retraining your mind to respond supportively in
terms of money and success.

The elements of frequency and ongoing support are also
important for lasting change to occur, so I’ve got another
gift to help you. If you go to http://www.millionairemindbook
.com and click on “FREE BOOK BONUSES,” you can
subscribe to the Millionaire Mind “thought of the week.”
Every seven days you will receive a profound lesson that can
assist your success.

Meanwhile, let’s go back to our discussion on verbal conditioning
and the steps you can take now to begin revising
your money blueprint.

Steps for Change: Verbal Programming

AWARENESS: Write down all the statements you
heard about money, wealth, and rich people when you
were young.

UNDERSTANDING: Write down how you believe
these statements have affected your financial life so far.

DISASSOCIATION: Can you see that these thoughts
represent only what you learned and are not part of
your anatomy and not who you are? Can you see
that you have a choice in the present moment to be
different?

DECLARATION: Place your hand over your heart and
say…

“What I heard about money isn’t necessarily true. I

choose to adopt new ways of thinking that support my

happiness and success.”

Touch your head and say…

“I have a millionaire mind.”

The Second Influence: Modeling

The second way we are conditioned is called modeling.
What were your parents or guardians like in the arena of
money when you were growing up? Did one or both of them
manage their money well or did they mismanage it? Were
they spenders or savers? Were they shrewd investors or were
they noninvestors? Were they risk takers or conservative?

26 . Secrets of the Millionaire Mind

Was money consistently there or was the flow more
sporadic? Did money come easily in your family, or was it always
a struggle? Was money a source of joy in your household
or the cause of bitter arguments?

Why is this information important? You’ve probably
heard the saying “Monkey see, monkey do.” Well, humans
aren’t far behind. As kids, we learn just about everything
from modeling.

Although most of us would hate to admit it, there’s more
than a grain of truth in the old saying “The apple doesn’t fall
too far from the tree.”

This reminds me of the story about a woman who prepares
a ham for dinner by cutting off both ends. Her bewildered
husband asks why she cuts off the ends. She replies,
“That’s how my mom cooked it.” Well, it just so happened
that her mom was coming for dinner that night. So they
asked her why she cut off the ends of the ham. Mom replies,
“That’s how my mom cooked it.” So they decide to call
Grandma on the phone and ask why she cut off the ends of
the ham. Her answer? “Because my pan was too small!”

The point is that generally speaking, we tend to be identical
to one or a combination of our parents in the arena of
money.

For example, my dad was an entrepreneur. He was in the
home-building business. He built anywhere from a dozen to
a hundred homes per project. Each project took a huge
amount of capital investment. My dad would have to put up
everything we had and borrow heavily from the bank until
the homes were sold and the cash came through. Consequently,
at the beginning of each project, we had no money
and were in debt up to our eyeballs.

As you can imagine, during this period my dad was not in

the best of moods nor was generosity his strong suit. If I
asked him for anything that cost even a penny, his standard
reply after the usual “What am I, made of money?” was “Are
you crazy?” Of course, I wouldn’t get a dime, but what I
would get was that “Don’t even think of asking again” glare.
I’m sure you know the one.

This scenario would last for about a year or two until the
homes were finally sold. Then, we’d be rolling in dough. All
of a sudden, my dad was a different person. He’d be happy,
kind, and extremely generous. He’d come over and ask me if
I needed a few bucks. I felt like giving him his glare back,
but I wasn’t that stupid so I just said, “Sure, Dad, thanks,”
and rolled my eyes.

Life was good… until that dreaded day when he’d come
home and announce, “I found a good piece of land. We’re
going to build again.” I distinctly remember saying, “Great,
Dad, good luck,” as my heart sank, knowing the struggle
that was about to unfold again.

This pattern lasted from the time I could remember,
when I was about six, until the age of twenty-one, when I
moved out of my parents’ house for good. Then it stopped,
or so I thought.

At twenty-one years of age, I finished school and became,
you guessed it, a builder. I then went on to several other
types of project-based businesses. For some strange reason,
I’d make a small fortune, but just a short time later, I’d be
broke. I’d get into another business and believe I was on top
of the world again, only to hit bottom a year later.

This up-and-down pattern went on for nearly ten years
before I realized that maybe the problem wasn’t the type of
business I was choosing, the partners I was choosing, the
employees I had, the state of the economy, or my decision to

28 . Secrets of the Millionaire Mind

take time off and relax when things were going well. I finally
recognized that maybe, just maybe, I was unconsciously reliving
my dad’s up-and-down income pattern.

All I can say is, thank goodness I learned what you’re
learning in this book and was able to recondition myself out
of that “yo-yo” model and into having a consistently growing
income. Today, the urge to change when things are going
well (and to sabotage myself in the process) still comes up.
But now, there’s another file in my mind that observes this
feeling and says, “Thank you for sharing; now let’s get refocused
and back to work.”

Another example comes from one of my seminars in Orlando,
Florida. As usual, people were filing up to the stage,
one by one, to get an autograph and say hello or thank you
or whatever. I’ll never forget one older gentleman because he
came up sobbing. He could barely catch his breath and kept
wiping his tears with his sleeve. I asked him what was wrong.
He said, “I’m sixty-three years old and I’ve been reading
books and going to seminars since they were invented. I’ve
seen every speaker and tried everything they taught. I’ve
tried stocks, real estate, and been in over a dozen different
businesses. I went back to university and got an MBA. I’ve
got more knowledge than ten average men, yet I’ve never
made it financially. I’d always get a good start but end up
empty-handed, and in all those years I never knew why. I
thought I must just be plain old stupid… until today.

“Finally, after listening to you and doing the processes, it
all makes sense. There’s nothing wrong with me. I just had
my dad’s money blueprint stuck in my head and that’s been
my nemesis. My dad went through the heart of the Depression
era. Every day he would try getting jobs or selling
things and come home empty-handed. I wish I would have

understood modeling and money patterns forty years ago.
What a waste of time, all that learning and knowledge has
been.” He began to cry even harder.

I replied, “No way is your knowledge a waste of time! It
has just been latent, waiting in a ‘mind’ bank, waiting for the
opportunity to come out. Now that you’ve formulated a
‘success blueprint,’ everything you’ve ever learned will become
usable and you will skyrocket to success.”

For most of us, when we hear the truth, we know it. He
started to lighten up and began breathing deeply again.
Then a big grin came across his face. He gave me the biggest
hug and said, “Thank you, thank you, thank you.” Last I
heard from him, everything was booming: he has accumulated
more wealth in the last eighteen months than in the
past eighteen years combined. I love it!

Again, you can have all the knowledge and skills in the
world, but if your “blueprint” isn’t set for success, you’re financially
doomed.

We often get seminar participants whose parents were involved
in World War II or who lived through the Depression.
These people are often in shock when they realize how
much their parents’ experiences have influenced their beliefs
and habits around money. Some spend like crazy because
“You could easily lose all your money, so you might as well
enjoy it while you can.” Others go the opposite route: they
hoard their money and “save for a rainy day.”

A word of wisdom: Saving for a rainy day might sound
like a good idea, but it can create big problems. One of the
principles we teach in another of our courses is the power of
intention. If you are saving your money for a rainy day, what
are you going to get? Rainy days! Stop doing that. Instead of
saving for a rainy day, focus on saving for a joyous day or for

30 . Secrets of the Millionaire Mind

the day you win your financial freedom. Then, by virtue of
the law of intention, that’s exactly what you will get.

Earlier we said that most of us tend to be identical to one
or both parents in the arena of money, but there’s also the
flip side of the coin. Some of us end up being exactly the opposite
of one or both parents. Why would that happen? Do
the words anger and rebellion ring a bell? In short, it just depends
on how ticked off you were at them.

Unfortunately, as little kids we can’t say to our parents,
“Mom and Dad, have a seat. I’d like to discuss something
with you. I’m not fond of the way you’re managing your
money or, for that matter, your lives, and therefore, when I
become an adult, I’ll be doing things quite differently. I
hope you understand. Good night now and pleasant
dreams.”

No, no, no, it doesn’t go quite that way. Instead, when
our buttons are pushed, we generally freak out and what
comes out sounds more like “I hate you. I’ll never be like
you. When I grow up, I’m gonna be rich. Then I’ll get whatever
I want whether you like it or not.” Then we run to our
bedroom, slam the door, and start pounding our pillow or
whatever else is at hand, to vent our frustration.

Many people who come from poor families become
angry and rebellious about it. Often they either go out and
get rich or at least have the motivation to do so. But there’s
one little hiccup, which is actually a big burp. Whether such
people get rich or work their buns off trying to become successful,
they are not usually happy. Why? Because the root of
their wealth or motivation for money is anger and resentment.
Consequently, money and anger become linked in
their minds, and the more money such individuals have or
strive for, the angrier they get.

Eventually, the higher self says, “I’m tired of being angry
and stressed out. I just want to be peaceful and happy.” So
they ask the same mind that created the link what to do
about this situation. To which their mind answers, “If you
want to get rid of your anger, you’re going to have to get rid
of your money.” So they do. They subconsciously get rid of
their money.

They overspend or make a poor investment decision or
get a financially disastrous divorce, or they sabotage their
success in some other way. But no matter, because now these
folks are happy. Right? Wrong! Things are even worse because
now they’re not just angry, they’re broke and angry.
They got rid of the wrong thing!

They got rid of the money instead of the anger, the fruit
instead of the root. Meanwhile, the real issue is, and always
was, the anger between them and their parents. And until
that anger is resolved, they will never be truly happy or
peaceful regardless of how much money they have or don’t
have.

The reason or motivation you have for making money or
creating success is vital. If your motivation for acquiring
money or success comes from a nonsupportive root such as
fear, anger, or the need to “prove” yourself, your money will
never bring you happiness.

WEALTH PRINCIPLE:

If your motivation for acquiring money or
success comes from a nonsupportive root such
as fear, anger, or the need to “prove” yourself,
your money will never bring you happiness.

32 . Secrets of the Millionaire Mind

Why? Because you can’t solve any of these issues with
money. Take fear, for instance. During my seminars I ask the
audience, “How many of you would cite fear as your primary
motivation for success?” Not many people put up their
hand. However, then I ask, “How many of you would cite
security as one of your main motivators for success?” Almost
everyone puts up his or her hand. But get this—security and
fear are both motivated by the same thing. Seeking security
comes from insecurity, which is based in fear.

So, will more money dissolve the fear? You wish! But the
answer is absolutely not. Why? Because money is not the
root of the problem; fear is. What’s even worse is that fear is
not just a problem, it’s a habit. Therefore, making more
money will only change the kind of fear we have. When we
were broke, we were most likely afraid we’d never make it or
never have enough. Once we make it, however, our fear usually
changes to “What if I lose what I’ve made?” or “Every-
one’s going to want what I have” or “I’m going to get
creamed in taxes.” In short, until we get to the root of this
issue and dissolve the fear, no amount of money will help.

Of course, given a choice, most of us would rather worry
about having money and losing it than not having money at
all, but neither are overly enlightened ways to live.

As with those of us driven by fear, many people are motivated
to achieve financial success to prove they are “good
enough.” We’ll cover this challenge in detail in Part II of this
book, but for now, just realize that no amount of money can
ever make you good enough. Money can’t make you something
you already are. Again, as with fear, the “always having
to prove yourself ” issue becomes your habitual way of living.
You don’t even recognize it’s running you. You call your

self a high achiever, a hard driver, determined, and all these
traits are fine. The only question is why? What is the root
engine that drives all this?

For people who are driven to prove they are good enough,
no amount of money can ease the pain of that inner wound
that makes everything and everyone in their life “not
enough.” No amount of money, or anything else for that
matter, will ever be enough for people who feel they are not
good enough themselves.

Again, it’s all about you. Remember, your inner world reflects
your outer world. If you believe you are not enough,
you will validate that belief and create the reality that you
don’t have enough. On the other hand, if you believe you are
plenty, you will validate that belief and create plenty of
abundance. Why? Because “plenty” will be your root, which
will then become your natural way of being.

By unlinking your money motivation from anger, fear,
and the need to prove yourself, you can install new links for
earning your money through purpose, contribution, and joy.
That way, you’ll never have to get rid of your money to be
happy.

Being a rebel or the opposite of your parents is not always
a problem. To the contrary, if you were a rebel (often the
case with second-born children) and your folks had poor
money habits, it’s probably a good thing that you are their
opposite. On the other hand, if your parents were successful
and you’re rebelling against them, you could be in for serious
financial difficulties.

Either way, what’s important is to recognize how your
way of being relates to one or both of your parents in the
arena of money.

34 . Secrets of the Millionaire Mind

Steps for Change: Modeling

AWARENESS: Consider the ways of being and habits
each of your parents had around money and wealth.
Write down how you may be identical or opposite to
either of them.

UNDERSTANDING: Write down the effect this modeling
has had on your financial life.

DISASSOCIATION: Can you see this way of being is
only what you learned and isn’t you? Can you see you
have a choice in the present moment to be different?

DECLARATION: Place your hand over your heart and
say…

“What I modeled around money was their way. I choose
my way.”

Touch your head and say…

“I have a millionaire mind!”

The Third Influence: Specific Incidents

The third primary way in which we are conditioned is by
specific incidents. What did you experience when you were
young around money, wealth, and rich people? These experiences
are extremely important because they shape the
beliefs—or rather, the illusions—you now live by.

Let me give you an example. A woman who was an
operating-room nurse attended the Millionaire Mind Intensive
Seminar. Josey had an excellent income, but somehow
she always spent all of her money. When we dug a little
deeper, she revealed that when she was eleven years old, she

remembers being at a Chinese restaurant with her parents
and her sister. Her mom and dad were having yet another
bitter argument about money. Her dad was standing up,
screaming and slamming his fist on the table. She remembers
him turning red, then blue, then falling to the floor
from a heart attack. She was on the swim team at school and
had CPR training, which she administered, but to no avail.
Her father died in her arms.

And so, from that day forth, Josey’s mind linked money
with pain. It’s no wonder then that as an adult, she subconsciously
got rid of all of her money in an effort to get rid of her
pain. It’s also interesting to note that she became a nurse.
Why? Is it possible that she was still trying to save her dad?

At the course, we helped Josey identify her old money
blueprint and revise it. Today she’s well on her way to becoming
financially free. She’s also not a nurse anymore. Not
that she didn’t enjoy her job. It’s just that she was in the
nursing profession for the wrong reason. She’s now a financial
planner, still helping people, but this time one-on-one,
to understand how their past programming runs every aspect
of their financial lives.

Let me give you another example of a specific incident,
one that’s closer to home. When my wife was eight years old,
she would hear the clanging bells of the ice cream truck
coming down the street. She would run to her mom and ask
for a quarter. Her mom would reply, “Sorry, dear, I don’t
have any money. Go ask Dad. Dad’s got all the money.” My
wife would then go ask her dad. He’d give her a quarter,
she’d go get her ice cream cone, and she was a happy camper.

Week after week, the same incident would repeat itself.
So what did my wife learn about money?

36 . Secrets of the Millionaire Mind

First, that men have all the money. So once we got married,
what do you think she expected of me? That’s right:
money. And I’ll tell you what, she wasn’t asking for quarters
anymore! Somehow she’d graduated.

Second, she learned that women don’t have money. If her
mom (the deity) didn’t have money, obviously this is the way
she should be. To validate that way of being, she would subconsciously
get rid of all her money. She was quite precise
about it too. If you gave her $100, she’d spend $100. If you
gave her $200, she’d spend $200. If you gave her $500, she’d
spend $500, and if you gave her $1,000, she’d spend $1,000.
Then she took one of my courses and learned all about the
art of leverage. I gave her $2,000, she spent $10,000! I tried
to explain, “No, honey, leverage means we’re the ones who
are supposed to get the ten thousand dollars, not spend it.”
Somehow it just wasn’t sinking in.

The only thing we ever fought about was money. It almost
cost us our marriage. What we didn’t know at the time
was that the meanings each of us attributed to money were
radically different. To my wife, money meant immediate
pleasure (as in enjoying her ice cream). I, on the other hand,
grew up with the belief that money was meant to be accumulated
as the means to create freedom.

As far as I was concerned, whenever my wife spent
money, she wasn’t spending money, she was spending our
future freedom. And as far as she was concerned, whenever I
held her back from spending, I was taking away her pleasure
in life.

Thank goodness we learned how to revise each of our
money blueprints and, more importantly, create a third
money blueprint specifically for the relationship.

From: Deborah Chamitoff
To: T. Harv Eker
Subject: Financially free!

Harv,

Today, I have 18 sources of passive income and I no
longer need a J.O.B. Yes, I am rich, but more importantly,
my life is enriched, joyful, and abundant! But it
wasn’t always this way.

Money used to be a burden to me. I trusted
strangers to manage my financial affairs just so I
wouldn’t have to deal with it. I lost almost everything
during the last stock market crash, and I didn’t even realize
it until it was too late.

More importantly, I lost my self-respect. Paralyzed
with fear, shame, and hopelessness, I withdrew from
everyone and everything around me. I continued to
punish myself right up until I was dragged to the Millionaire
Mind.

During that transformational weekend, I reclaimed
my power and resolved to take control of my own financial
destiny. I embraced the Declarations of Wealth and
forgave myself for past mistakes, truly believing that I
deserved to be wealthy.

And now, I’m actually having fun managing my own
money! I am financially free and know I always will be
because I have a Millionaire Mind!

Thank you, Harv . . . thank you.

38 . Secrets of the Millionaire Mind

Does all this work? Let me put it this way; I’ve witnessed
three miracles in my life:

1. The birth of my daughter.
2. The birth of my son.
3. My wife and I not fighting about money anymore!

Statistics show that the number one cause of all relationship
breakups is money. The biggest reason behind the fights
people have about money is not the money itself, but the
mismatch of their “blueprints.” It doesn’t matter how much
money you have or don’t have. If your blueprint doesn’t
match that of the person you’re dealing with, you’ll have a
major challenge. This goes for married couples, dating couples,
family relationships, and even business associates. The
key is to comprehend that you are dealing with blueprints,
not money. Once you recognize a person’s money blueprint,
you can deal with your partner in a way that works for both
of you. You can begin by becoming aware that your partner’s
money files are probably not the same as yours. Instead of
getting upset, choose understanding. Do your best to find
out what’s important to your partner in the arena of money
and identify his or her motivations and fears. In this way,
you’ll be dealing with the roots instead of the fruits and have
a good shot of making it work. Otherwise, no way, Jose!

One of the most important things you will learn, should
you decide to attend the Millionaire Mind Intensive Seminar,
is how to recognize your partner’s money blueprint as
well as how to create a brand-new blueprint between both of
you that helps you as partners get what you really want. It is
truly a blessing to be able to do this, as it alleviates one of the
biggest causes of pain for most people.

Here’s an exercise you can do with your partner. Sit down
and discuss the history each of you brings to your thoughts
about money—what you heard when you were young, what
was modeled in your family, and any emotional incidents
that occurred. Also, find out what money really means to
your partner. Is it pleasure or freedom or security or status?
This will assist you in identifying each other’s current money
blueprint and may help you discover why you might be disagreeing
in this arena.

Next, discuss what you want today not as individuals, but
as a partnership. Decide and agree upon your general goals
and attitudes with regard to money and success. Then create
a list of these attitudes and actions you both agree to live by
and write them down. Post them on the wall, and if ever
there’s an issue, gently, very gently, remind each other what
you decided together when you were both objective, unemotional,
and outside the grip of your old money blueprints.

AWARENESS: Consider a specific emotional incident
you experienced around money when you were
young.

UNDERSTANDING: Write down how this incident
may have affected your current financial life.

DISASSOCIATION: Can you see this way of being is
only what you learned and isn’t you? Can you see you
have a choice in the present moment to be different?

DECLARATION: Place your hand on your heart and
say…

40 . Secrets of the Millionaire Mind

“I release my nonsupportive money experiences from the

past and create a new and rich future.”

Touch your head and say…

“I have a millionaire mind!”

So What Is Your Money Blueprint Set For?

Now, it’s time to answer the “million dollar” question. What
is your current money and success blueprint, and what results
is it subconsciously moving you toward? Are you set for
success, mediocrity, or financial failure? Are you programmed
for struggle or for ease around money? Are you set
for working hard for your money or working in balance?

Are you conditioned for having a consistent income or an
inconsistent income? You know the scoop: “First you have
it, then you don’t, then you have it, then you don’t.” It always
appears as though the reasons for these drastic fluctuations
come from the outside world. For instance: “I got a
great-paying job but then the company folded. Then I
started my own business and things were booming, but the
market dried up. My next business was doing super, but
then my partner left, et cetera.” Don’t be fooled, this is your
blueprint at work.

Are you set for having a high income, a moderate income,
or a low income? Did you know there are actual dollar
amounts for which many of us are programmed? Are you
set for earning $20,000 to $30,000 a year? $40,000 to
$60,000? $75,000 to $100,000? $150,000 to $200,000?
$250,000 a year or more?

A few years ago, I had an unusually well-dressed gentleman
in the audience during one of my two-hour evening

seminars. When the seminar was complete, he came over
and asked if I thought the three-day Millionaire Mind
course could do anything for him, considering he was already
earning $500,000 a year. I asked him how long he’d
earned that kind of money. He responded, “Consistently, for
about seven years now.”

That was all I needed to hear. I asked him why he wasn’t
earning $2 million a year. I told him that the program was
for people who want to reach their full financial potential
and asked him to consider why he was “stuck” at half a million.
He decided to come to the program.

I got an e-mail from him a year later that said, “The program
was incredible but I made a mistake. I only reset my
money blueprint to earn the $2 million a year as we discussed.
I’m already there, so I’m attending the course again to
reset it for earning $10 million a year.”

The point I want to make is that the actual amounts don’t
matter. What matters is whether you are reaching your full
financial potential. I know many of you might be asking,
why on earth would anyone need that kind of money? First,
that very question is not overly supportive to your wealth
and is a sure sign you’ll want to revise your money blueprint.
Second, the main reason this gentleman wanted to earn
massive amounts of money was to support his work as a
huge donor to a charity that assists AIDS victims in Africa.
So much for the belief that rich people are “greedy”!

Let’s go on. Are you programmed for saving money or for
spending money? Are you programmed for managing your
money well or mismanaging it?

Are you set for picking winning investments or picking
losers? You might wonder, “How could whether or not I
make money in the stock market or in real estate be part of

42 . Secrets of the Millionaire Mind

my blueprint?” Simple. Who picks the stock or the property?
You do. Who picks when you buy it? You do. Who
picks when you sell it? You do. I guess you’ve got something
to do with the equation.

I have an acquaintance in San Diego named Larry. Larry
is a magnet when it comes to making money: he definitely
has a high income blueprint. But he has the kiss of death
when it comes to investing his money. Whatever he buys
drops like a rock. (Would you believe his dad had the exact
same problem? Duh!) I keep in close touch with Larry so I
can ask him for investment advice. It is always perfect…
perfectly wrong! Whatever Larry suggests, I go the other
way. I love Larry!

On the other hand, notice how other people seem to have
what we termed earlier the Midas touch. Everything they get
involved with turns to gold. Both the Midas-touch and the
kiss-of-death syndromes are nothing more than the manifestations
of money blueprints.

Once again, your money blueprint will determine your financial
life—and even your personal life. If you are a
woman whose money blueprint is set for low, chances are
you will attract a man who is also set for low so you can stay
in your financial “comfort zone” and validate your blueprint.
If you are a man who is set for low, chances are you
will attract a woman who is a spender and gets rid of all your
money, so you can stay in your financial “comfort zone” and
validate your blueprint.

Most people believe the success of their business is primarily
dependent on their business skills and knowledge or
at least their timing of the marketplace. I hate to be the one
to break it to you, but that’s la-la land, which is another way
of saying, not a chance!

How well your business does is a result of your money
blueprint. You will always validate your blueprint. If you have
a blueprint that is set for earning $100,000 a year, that’s exactly
how well the business will do, enough to earn you about
$100,000 a year.

If you are a salesperson and your blueprint is set for earning
$50,000 a year and somehow you make a huge sale that
makes you $90,000 that year, either the sale will cancel or if
you do end up with $90,000, get ready for a crummy year to
follow to make up for it and bring you back to the level of
your financial blueprint.

On the other hand, if you’re set for earning $50,000 and
you’ve been in a slump for a couple of years, don’t worry,
you’ll get it all back. You have to, it’s the subconscious law of
the mind and money. Someone in this position would probably
walk across the street, get hit by a bus, and end up with
exactly $50,000 a year in insurance! It’s simple: one way or
another, if you’re set for $50,000 a year, eventually that’s
what you’ll get.

So again, how can you tell what your money blueprint is
set for? One of the most obvious ways is to look at your results.
Look at your bank account. Look at your income.
Look at your net worth. Look at your success with investments.
Look at your business success. Look at whether
you’re a spender or a saver. Look at whether you manage
money well. Look at how consistent or inconsistent you are.
Look at how hard you work for your money. Look at your
relationships that involve money.

Is money a struggle or does it come to you easily? Do you
own a business or do you have a job? Do you stick with one
business or job for a long time or do you jump around a lot?

Your blueprint is like a thermostat. If the temperature in

44 . Secrets of the Millionaire Mind

the room is seventy-two degrees, chances are good that the
thermostat is set for seventy-two degrees. Now here’s where
it gets interesting. Is it possible that because the window is
open and it is cold outside, the temperature in the room can
drop to sixty-five degrees? Of course, but what will eventually
happen? The thermostat will kick in and bring the temperature
back to seventy-two.

Also, is it possible that because the window is open and
it’s hot outside, the temperature in the room can go up to
seventy-seven degrees? Sure it could, but what will eventually
happen? The thermostat will kick in and bring the temperature
back to seventy-two.

The only way to permanently change the temperature in
the room is to reset the thermostat. In the same way, the
only way to change your level of financial success “permanently”
is to reset your financial thermostat, otherwise
known as your money blueprint.

WEALTH PRINCIPLE:

The only way to permanently change the
temperature in the room is to reset the
thermostat. In the same way, the only way to
change your level of financial success
“permanently” is to reset your financial
thermostat.

You can try anything and everything else you want. You
can develop your knowledge in business, in marketing, in
sales, in negotiations, and in management. You can become
an expert in real estate or the stock market. All of these are
tremendous “tools.” But in the end, without an inner “tool

box” that is big enough and strong enough for you to create
and hold on to large amounts of money, all the tools in the
world will be useless to you.

Once again, it’s simple arithmetic: “Your income can
grow only to the extent that you do.”

Fortunately or unfortunately, your personal money and
success blueprint will tend to stay with you for the rest of your
life—unless you identify and change it. And that is exactly
what we will continue to do in Part II of this book and do even
further with you at the Millionaire Mind Intensive Seminar.

Remember that the first element of all change is awareness.
Watch yourself, become conscious, observe your
thoughts, your fears, your beliefs, your habits, your actions,
and even your inactions. Put yourself under a microscope.
Study yourself.

Most of us believe that we live our lives based on choice.
Not usually! Even if we’re really enlightened, we might make
just a few choices during the average day that reflect our
awareness of ourselves in the present moment. But for the
most part, we’re like robots, running on automatic, ruled by
our past conditioning and old habits. That’s where consciousness
comes in. Consciousness is observing your
thoughts and actions so that you can live from true choice in
the present moment rather than being run by programming
from the past.

WEALTH PRINCIPLE:

Consciousness is observing your thoughts
and actions so that you can live from true choice
in the present moment rather than being
run by programming from the past.

46 . Secrets of the Millionaire Mind

By achieving consciousness, we can live from who we are
today rather than who we were yesterday. In this way, we can
respond appropriately to situations, tapping the full range
and potential of our skills and talents, rather than inappropriately
reacting to events, driven by the fears and insecurities
of the past.

Once you are conscious, you can see your programming
for what it is: simply a recording of information you received
and believed in the past, when you were too young to know
any better. You can see that this conditioning is not who you
are but who you learned to be. You can see that you are not
the “recording” but the “recorder.” You are not the “content”
in the glass but the “glass” itself. You are not the software but
the hardware.

Yes, genetics may play a role, and, yes, spiritual aspects
may come into play, but much of what shapes who you are
comes from other people’s beliefs and information. As I suggested
earlier, beliefs are not necessarily true or false or right
or wrong, but regardless of their validity, beliefs are opinions
that are passed around and around and then down from
generation to generation to you. Knowing this, you can consciously
choose to release any belief or way of being that is
not supportive to your wealth, and you can replace it with
one that is.

In our courses we teach that “no thought lives in your
head rent-free.” Each thought you have will either be an investment
or a cost. It will either move you toward happiness
and success or away from it. It will either empower you or
disempower you. That’s why it is imperative you choose
your thoughts and beliefs wisely.

Realize that your thoughts and beliefs aren’t who you are,
and they are not necessarily attached to you. As precious as

you believe them to be, they have no more importance and
meaning than you give them. Nothing has meaning except for
the meaning you give it.

Recall how at the beginning of this book I suggested you
don’t believe a word I say? Well, if you really want to take off
in your life, don’t believe a word you say. And if you want instant
enlightenment, don’t believe a thought you think.

Meanwhile, if you’re like most people, you’re going to believe
something, so you might as well adopt beliefs that support
you, rich beliefs. Remember, thoughts lead to feelings,
which lead to actions, which lead to results. You can choose
to think and act like rich people do and therefore create the
results that rich people create.

The question is, “How do rich people think and act?”
That’s exactly what you’ll discover in Part II of this book.

If you want to change your financial life forever, read on!

DECLARATION: Place your hand on your heart and
say…

“I observe my thoughts and entertain only those that

empower me.”

Touch your head and say…

“I have a millionaire mind!”

48 . Secrets of the Millionaire Mind

Success Story from Rhonda & Bob Baines

From: Rhonda & Bob Baines
To: T. Harv Eker
Subject: We feel free!

We went to the Millionaire Mind Intensive not really knowing
what to expect. We were very impressed with the results.
Before attending the seminar, we were having a lot of money
problems. We never seemed to get ahead. We would continually
be in debt and not know why. We would pay off our
credit cards (usually from a large bonus at work), only to get
back into debt within six months. It did not matter how much
money we made. We were very frustrated and argued a lot.

Then we attended Millionaire Mind. While listening to Harv,
my husband and I kept squeezing each other’s leg and smiling
and looking at each other. We heard so much information
that had us saying, “No wonder,” “Oh, so that’s why,” “Everything
makes sense now.” We were very excited.

We learned how he and I think so differently when it comes
to money. How he is a “spender” and how I am an “avoider.”
What a horrible combination! After hearing the information,
we stopped blaming each other and started understanding
each other and ultimately started to appreciate and love each
other more.

It is almost a year later and we still do not argue about
money—we just talk about what we learned. We are no
longer in debt; in fact we have money in savings, the first time
in our 16-year relationship—yeah! We now not only have
money for our future, but we also have enough money for our
normal everyday expenses, playing, education, long-term
savings for a home, and we even have money to share and
give away. It feels wonderful knowing that we can use money
in those areas and not feel guilty because we allocated and
dedicated it for that purpose.

We feel free.

Thank you very much, Harv.

SPECIAL BONUS OFFER

T. Harv Eker’s Three-Day
Millionaire Mind Intensive
Seminar Free!

As a thank-you for purchasing Secrets of the Millionaire
Mind, T. Harv Eker is offering a scholarship for you and a
family member to attend the three-day Millionaire Mind
Intensive Seminar as his complimentary guests. That is a
total value of $2,590—for free!

These guest seats are available to purchasers of T. Harv
Eker’s Secrets of the Millionaire Mind published by Harper-
Business. The course must be completed by July 1, 2006,
and this offer is made on a space-available basis. All seating
is first come, first serve. To assure your spot, please register
immediately at http://www.millionairemindbook.com.

At the Millionaire Mind Intensive weekend program, you
will expand upon the insights provided in this book by
learning:

• How to permanently change your money blueprint
for natural and automatic success.

194 . Special Bonus Offer

• A step-by-step process for winning the money game,
so that you never have to work again…unless you
choose to.
• Rarely revealed high-income and wealth-creation
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• The world’s easiest and most effective money-
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• The habits of truly wealthy people.
• The underlying cause of almost all financial problems.
• Twelve ways to earn passive income so you can make
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• How to recognize your “money personality” so you
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By the end of the course, you will have the inner capacity
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Whether you are currently a millionaire, middle-class, or
broke, if you’re not 100 percent satisfied with your income,
your net worth, or your level of happiness, and you know you
have more potential than your results are showing, then register
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airemindbook.com.

“The Millionaire Mind Seminar is life-changing.
I urge every one of my students to attend this powerful course.
It is incredible.”

—Robert G. Allen, New York Times number one best-selling author,
Nothing Down Real Estate and Multiple Streams of Income,
coauthor, The One Minute Millionaire

“Harv Eker is one of the most extraordinary trainers
in the world today! Harv’s experiential techniques
are transformational, and he creates amazing results
every time he speaks!”

—Mark Victor Hansen, cocreator, Chicken Soup for the Soul ® ,
more than 70 million sold; coauthor, The One Minute Millionaire

“T. Harv Eker is an electrifying speaker!
He has the ability to transfix an audience, motivate
and enlighten them, and give them information in a way
that they absorb it fully. I’ve seen and heard a lot of speakers;
none are as dynamic as T. Harv Eker!”

—Jay Conrad Levinson, author of the Guerrilla Marketing
book series, more than 14 million sold

MILLIONAIRE MIND
1-888-6BeRich.*
COURSE CERTIFICATE
T. Harv Eker and Peak Potentials
Training invite you and one family
member to attend the Millionaire
Mind Intensive Seminar, as
complimentary guests. To register
and for more information go to
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If you have no access to a computer,
call toll-free
* The offer is open to all purchasers of Secrets of the Millionaire Mind by T. Harv
Eker. Original proof of purchase is required. The offer is limited to the Millionaire
Mind Intensive weekend seminar only, and your registration in the seminar is
subject to availability of space and/or changes to program schedule. The course
must be completed by July 1, 2006. The value of this free admission for you and a
companion is $2,590, as of February 2005. Corporate or organizational purchasers
may not use one book to invite more than two people. While participants
will be responsible for their travel and other costs, admission to the program is
complimentary. Participants in the seminars are under no additional financial obligation
whatsoever to Peak Potentials Training or T. Harv Eker. Peak Potentials
Training reserves the right to refuse admission to anyone it believes may disrupt
the seminar, and to remove from the premises anyone it believes is disrupting the
seminar.

SHARE THE WEALTH

The mark of true wealth is determined by
how much one can give away.

—T. Harv Eker

This book teaches you to observe your ways of thinking and
to challenge your limiting, nonsupportive thoughts, habits,
and actions with regard to money. The reason we start with
money is that money is one of the biggest areas of pain in
most people’s lives. But there’s a bigger picture to consider.
You see, once you start recognizing your nonsupportive ways
around finances, this awareness will transfer into every other
part of your life.

The goal of this book has been to assist you in raising
your consciousness. Again, consciousness is observing your
thoughts and actions, so that you can operate from true
choice in the present, rather than acting on the basis of programming
from the past. It is about the power to respond
from your higher self rather than to react from your fear-
based, “lower” self. In this way you can be the best you can
be and fulfill your destiny.

But you know what? The essence of this transformation is
not just about you. It is about the entire world. Our world is
nothing more than a reflection of the people who make it
up. As each individual raises his or her consciousness, the

198 . Share the Wealth

world raises its consciousness—moving from fear to
courage, from hatred to love, and from scarcity to prosperity
for all.

It is therefore up to each of us to enlighten ourselves so
that we may add more light to the world.

If you want the world to be a certain way, then start with
you being that way. If you want the world to be a better
place, start with you being better. That is why I believe it’s
your duty to grow yourself to your fullest potential, to create
abundance and success in your life; for in doing so, you will
be able to help others and add to the world in a positive way.

I therefore ask you to share this message of consciousness
and empowerment with others. Get the message of this
book out to as many people as possible. Commit to telling at
least one hundred of your friends, family, and associates
about it or consider getting it for them as a life-changing
gift. Not only will they be introduced to powerful financial
concepts, they will learn to observe the way they think, raise
their consciousness, and in turn raise the consciousness of
the planet. It would also be incredible for them to join you
at the Millionaire Mind Intensive Seminar. It is truly a blessing
to have your friends and family share this extraordinary
experience with you. My dream is that one book, one
course, one person at a time, we can change the world for
the better. I ask for your support in making this dream a reality.

Thank you.

RECOMMENDED RESOURCES

Peak Potentials Programs

Millionaire Mind Intensive Seminar—3 Days

The world-famous Millionaire Mind Intensive Seminar will
transform your financial life forever. You will learn how to
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Millionaire Mind Evening and Teleclasses

The principles of the millionaire mind are taught in evening
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The definition of an enlightened warrior is “one who conquers
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Wizard Training—4 1/2 Days

Learn to manifest what you want with elegance and grace.
At Wizard Training you will learn to live as the “eye of the
storm,” calm, centered, and peaceful in spite of anything.

200 . Recommended Resources

Mind of Steel, Heart of Gold—6 Days

This program is the next level of both the Warrior and the
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one too.

Train the Trainer II—5 Days

This program is the next level of Train the Trainer and focuses
on using your full authenticity within the amazing
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Millionaire School—4 Days

Making your money work hard for you is one of the key elements
of wealth. At Millionaire School you will learn the
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rich.

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At Guerrilla Business School you will learn how to create
wealth quickly in any business you choose. You will learn
how to create million-dollar ideas, street-smart financing,
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Our annual extravaganza gathers many of the top authors
and trainers in the world, who come together all in one place
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your life.

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202 . Recommended Resources

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The best athletes in the world all have one thing in common:
great coaching. SuccessTracs is a one-on-one coaching
system designed to make certain you succeed in all areas of
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to financial freedom. Your results will astound even you!

For full details on each of these life-changing programs,
go to http://www.millionairemindbook.com or call 1-888-623-
7424.

Home Learning Programs

Many of the programs described above are available on CDs
so you can learn while you drive or in the comfort of your
own home.

For full details go to http://www.millionairemindbook.com or
call 1-888-623-7424.

Speaking Engagements

T. Harv Eker has been called “the most electrifying speaker
on the planet.” His message conveys the perfect blend of
street-smart success strategies with enlightened wisdom,
humor, and fun. Audiences are sky-high during his trainings,
yet his lessons last a lifetime.

To have T. Harv Eker or one of our Millionaire Mind
Master Trainers appear live at your next event, e-mail
speaker@peakpotentials.com or call 1-888-623-7424.

INDEX

abundance, 62
accelerated learning techniques,
15
Acres of Diamonds (Conwell),
89–90
actions, 16, 18, 19, 20, 45, 47,
49, 52, 53, 80, 84, 166,
189–92
in exercises, 61–62, 65, 72, 78,
85, 94, 101, 105–6, 110–11,
122–23, 129, 137, 144, 153,
165–66, 177–78, 187, 190
admiration, 88, 93–94
affirmations, 16, 166
agreements, 132
Allen, Robert, 89–90, 175
ambivalence, 66–68, 71
anger, 30–31
arrow-break exercise, 173–74, 176
attention, 60, 143, 149
attention-seeking behavior, 60
automatic responses, 19, 50–51
awareness, 24, 25, 34, 39, 45, 51

Bach, Richard, 75
Baines, Rhonda and Bob, 48
bank accounts, 148–52, 187
bankruptcy, 148
“Be, Do, Have,” 183–84
beliefs, 10, 45, 104–5, 124, 134
empowering, 47, 88
limiting, 21–22, 23, 46–47,
56–57, 66, 88, 135, 137
see also thoughts
benefits, 128

blame, 55, 59, 61
“blame game,” 55
borrowing, 26, 149
breakups, 38
business ownership, 124,
126–29

Chamitoff, Deborah, 37
change, 45, 53
declarations for, 15–17
elements of, 24
reconditioning and, 24–47
steps for, 25, 34, 39
character, 10, 107, 183
choices, 45, 50, 110
see also decisions
coaching, 181–82, 186
comfort zone, 42, 170–72,
190
comfort zone = wealth zone
(CZ = WZ), 171–72
commission, 124, 127
commitment, 65–72, 169, 173
ambivalence vs., 66–68, 71
rationalizing vs., 66
role of universe in, 67–68, 71
complaining, 58–60, 61
conditioned mind, 19, 112,
190
conditioning, 45, 46, 102, 126,
134, 135, 136, 145, 155,
158, 162
influences on, 18–40
modeling and, 20, 25–34, 95,
100, 189

204 . Index

conditioning (cont.)

parental, 18, 21–23, 25–28, 29,
30, 33–34, 35, 97, 103,
111–12

punishment and, 111–12
and reconditioning, 20, 24–40
specific incidents and, 20,

34–40, 102, 189
verbal programming and,

20–25, 189
confidence, 79
consciousness, 45, 46
consultancy, 128
contracting, 128
convenience, 169
Conwell, Russell H., 89–90, 91
cost of living, 140
courage, 191
“crap” magnet, 58–59
criticism, 100
culture, 19
CZ = WZ (comfort zone = wealth

zone), 171–72

decisions, 23, 45, 49–51, 71, 79,

160, 169, 175, 190
and commitment, 69
see also choices

declarations, 15–17, 175, 189,
190

in exercises, 17, 25, 34, 39, 47,
61, 65, 72, 77–78, 85, 94,
100, 105, 110, 121, 129,
137, 144, 153, 165, 177,
187

demand, 73
dharma, 75
disassociation, 24, 25, 34, 39
discomfort, 170–71, 173
disempowering thoughts,

175–76

see also limiting beliefs
distributorships, 127–28
doing habits, 53
doubts, 167
downers, 96–98
duality, 9
duty to others, 73–78, 105,

118–19
see also philanthropy

Education Account, 151
Education Fund, 187
effects, see results
ego, 60, 74, 75, 100, 108
either/or thinking, 131–37
emotional world, 14
emotions, 22, 150

see also feelings
empowering beliefs, 47–88
empowering thoughts, 87–88,

175–76
see also declarations
energy, 10, 15, 81, 96, 133,

143
negative, 58, 98, 107
poisonous, 98
positive, 156–57

Enlightened Warrior Training, 81,

110, 167, 169, 176–77
“entering the corridor,” 82–83
entrepreneurs, 26, 75, 139
envy, 86–94, 95

admiration vs., 86, 93–94
experts, 91, 165, 184–85
extravagance, 151

fears, 9, 31, 32, 45, 46, 74, 75,
78, 124, 135, 191
action in spite of, 166–78
feelings, 18, 19, 20, 47, 49, 52,
166, 167
see also emotions; specific feelings
Feel the Fear and Do It Anyway

(Jeffers), 167
Felicien, Perdita, 99
FFA (Financial Freedom

Account), 148–50, 162

financial destiny, 17–18
financial freedom, 11, 30, 145,
150–53, 157, 162–63,
164
Financial Freedom Account
(FFA), 148–50, 162
Financial Freedom jar,
149–50
financial funnel, 139
financial garden, 23
financial planner, 143–44
financial potential, 11, 41,
191
financial success:
cause and effect in, 12–15
full potential for, 11, 41
financial thermostat, 11, 43–44
financial warriors, 110
focus, 80–81, 109, 143
four factors of net worth,
138–42
four quadrants of existence,
13–14
Franklin, Benjamin, 180
freedom, 36, 110, 133
see also financial freedom
“freedom fighters,” 164
fruits, 12–13, 31
Fuller, Buckminster, 75

generosity, 93, 119, 136
Give Account, 151
goals, 16
expansive, 73–78, 80–81
high vs. low, 64–65
of middle class, 63–64
obstacles and, 81
of poor, 62–63, 64
God, 55, 76, 113
see also higher power
gratitude, 120, 121
Great Depression, 28, 29
greed, 20, 22, 91, 93, 119
guilt, 150

Index . 205

habits:
money, 145, 147, 149,
152
personal, 9, 32, 45, 53, 119,
168, 172, 175
see also conditioning; specific
habits

Hansen, Mark Victor, 89–90
happiness, 12, 31, 46, 51, 121,
133–34, 141, 153
“Have, Do, Be,” 183–84
high-and-mighty syndrome,
103
higher power, 67, 80
see also God; universe
higher self, 31, 108, 191
Hoffer, Eric, 180
Huna wisdom, 93

immediate gratification, 140, 159,
160
inaction, 72, 84
income, 43, 139
income ceiling, 125
initiative, 78–85
opportunities vs. obstacles in,
78–82
see also taking action
inner laws of money, 9–10
inner world, 9–10, 12–15, 95,
108, 120, 167
insecurities, 32, 46
intention, power of, 29–30, 63,
68, 82
investments, 41–42, 43, 46, 139,
140, 148, 155–66
invisible world, see inner world
involvement, 15

Jeffers, Susan, 167

Jonathan Livingston Seagull

(Bach), 75
joy, 191
judgment, 100

206 . Index

justification, 56–57, 59, 61, 79,
119, 181

kindness, 136
kiss-of-death syndrome, 42
Kiyosaki, Robert, 104
Kloser, Christine, 154

Law of Attraction, 58, 67
Law of Income, 72
law of intention, 54
leadership, 104
leverage, 36, 126, 128
life coaches, 186
limiting beliefs, 21–22, 23,

46–47, 56–57, 66, 88,
137
see also disempowering
thoughts
Long-Term Savings for Spending
Account, 151
long-term thinking, 159,

163
lottery, 54
lottery winners, 11
love, 57, 60–61, 121,

136
luck, 80, 183
taking action vs., 54, 80

marketplace value, 73
material gratification, 162
meditations, 166
mental control, see mental

management
mental management, 174–76
mental processes, 49–51

see also mind-sets; thoughts
mental training, 174–76
mental world, 14
Midas touch, 42
middle-class money mentality,

51–52
millionaire mind, 11, 109

Millionaire Mind “action
reminder,” 191

Millionaire Mind Intensive
Seminar, 19, 24, 34, 38, 41,
45, 66, 68, 87, 88–89, 102,
114, 117, 119, 140, 141,
146, 147, 148, 149, 156,
159, 161, 162, 168, 174,
180, 191

Millionaire Mind Money
Management method,
148–52, 187

Millionaire Mind “net worth
tracking sheet,” 191
Millionaire Mind “thought of the
week,” 24, 190

Millionaire Next Door, The

(Stanley), 145
mind bank, 29
mind-sets:

of rich vs. poor and middle
class, 51–52, 54, 62, 65, 73,
78, 86, 95, 101, 106, 111,
123, 131, 137, 145, 155,
166, 179

willingness to change, 52–53
see also mental processes;

thoughts
mind’s money files, see wealth files
missions, see duty to others
modeling, 20, 25–34, 95–96,

100, 189
steps for change in, 34

money:
ambivalence about, 66–68, 71
gender and attitudes toward,

35–37
importance of, 56–57, 133
misconceptions about, 20, 22,

41, 118, 123–24, 131,
132–33, 155–56

negative connotations of, 20,
21, 31, 35, 66, 86–88,
89–90, 91

as source of conflict in
relationships, 36–40

money blueprint, 9–48, 100, 109,
140, 159, 160, 161, 189,
191

business success and, 42–43
formation of, 18–40
goals of, 40–48
identification of, 17–18
importance of, 10–17
in relationships, 36–40
reprogramming of, 20–40

money game, 62–65, 156, 181

high vs. low goals in, 62–65
money magnet, 120, 150
money management, 145–55
money management method,

148–52, 187

money mentality, 49–53
in decision making, 49–51
rich vs. poor and middle class,

51–52
“money personality,” 161
money supply, 135–36
mortgage, 141, 157
Murray, W. H., 71

Necessities Account, 151
need, 191
negative energy, 96–98, 107,

116
negativity, 87–88
negotiations, 132
network marketing, 74, 127–28,

158
net worth, 43, 137–44,

152
determining, 138
four factors of, 138–42
tracking of, 142–43, 191
vs. working income, 138

net worth factors, 138–42
net worth objective, 143
Nita, Sean, 130

Index . 207

nonempowering thoughts, see

disempowering thoughts
not-doing habits, 53
nurturing, 119, 150–51

obstacles, 78–82, 107–8,
110

One Minute Millionaire, The

(Hansen and Allen),
89–90
opportunities, 78–82, 84,

171
opportunity zone, 171
optimism, 78–79
outer laws of money, 9
outer world, 9, 12–15, 95, 108,

120, 167
overspending, 160–61

parental influences, 18, 21–23,
25–28, 29, 30, 33–34, 35,
97, 103, 111–12, 126,
132–33

Parkinson’s Law, 142
partners, 38–93, 163
passive income, 139, 157–59

through “business working for
you,” 157–58
through “money working for
you,” 157
vs. working income,
158–59
passive-income streams,

148
peace, 31, 96
Peak Potentials Training, 53, 101,

131
people pleasers, 60
percentage, 126, 127
personal characteristics, 9–10,

32–33, 41–42
of the wealthy, 91

see also individual
characteristics

208 . Index

personal growth, 45, 96–98,

106–8, 170–71
continuing, 179–87
nonsupportive influences on,

96–98, 169–73
in problem solving, 106–8
in retaining wealth, 109

personal histories, 34–40
personal service businesses,
125–26
personal success coaches,
186
perspective, 131–37
of “either/or” vs. “both,”
131–37
of money vs. happiness, 131,
133–34

of self-worth, 113–15
pessimism, 78–79
philanthropy, 41, 92–93

see also duty to others
physical world, 14
planes of existence, see four

quadrants of existence
“play” account, 120, 150–51,

162
pleasure, 36
poor money mentality, 51–52
positive energy, 96–98
positive thinking, 176
power of intention, 29–30, 63,

68, 82
power thinking, 176
practice, 172–73
“printout,” 14
problem-orientation, 109–10
problem solvers, 75
problem solving, 106–11

through personal growth,
106–8
Process of Manifestation, 18,

19–20, 49, 166–67
“program,” 14
programming, see conditioning

promotion, 101–6
of products, services and ideas,

103–5
resentment of, 102–3
of self, 103, 104

Protestant work ethic, 156
punishment, 111–12
purpose, 191

quality, 73
quantity, 73

rainy day saving, 29–30
rationalizing, see justification
“Ready, fire, aim!,” 81, 84
real estate, 163–64
rebellion, 30, 33
receiving, 151

difficulty with, 111–23
and giving, 115–16
reconditioning, 20, 24–40, 51

see also conditioning
rejection, 102–3
relationships, 36–40, 153
remuneration, 123–30

results-based, 123, 126, 128
salary-based, 123, 126, 128–29
time-based, 123, 124, 125–26

resentment, 30, 86–88, 93
residual income, 158
responsibility, 54–62, 69, 79, 80

vs. victimhood, 54–61
results, 12–15, 18, 19, 20, 47, 49,
143, 166, 190

causes and, 12–15
retail therapy, 160
retirement, 148
Return to Love, A (Williamson),

76
Rich Dad, Poor Dad (Kiyosaki),

104
rich money mentality, 51–53
risks, 70, 71, 78, 79, 124,

171

Rohn, Jim, 180
roots, 12–13, 31
Rosemary, Jim, 77

sacrifice, 70, 71
saving, 21, 29–30, 41, 43, 81,

139–40
security, 32, 62, 123–24, 126
“seeds,” 164
self-made millionaires, 11
self-worth, 31–33, 111–23

and difficulty with receiving,

111–23
low, 111–12
and net worth, 112
recreating of, 114–15
self as determiner of, 113–14,

127
selling, see promotion
service businesses, 159
shame, 150
short-term thinking, 159, 163
simplification, 139, 140–41,

160
social associations, 91–94,

95–101
solution-orientation, 109
specific incidents, 20, 34–40, 102,

189

steps for change in, 39
spending, 41, 43, 81, 140
spirituality, 91, 97, 136, 149,

150
see also God; higher power;

inner world; universe
spiritual world, 14
sports, 98–99, 185
stalling, 79, 84
Stanley, Thomas, 145
steady paycheck, 123, 126
stress, 31, 59
subconscious mind, 16, 18,

22–23, 68–69, 112
survival, 49, 62

Index . 209

taking action, 189–92

see also actions; initiative
talents, 75
“taming the cobra of fear,”

167
tax benefits, 128
taxes, 127
tax write-offs, 127
television, 87, 98
thinking big, 73, 75–77
thinking small, 73, 74, 76
thoughts, 18, 19, 20, 46, 47, 49,

52, 88, 166, 167

empowering vs.
disempowering,
175–76

negative vs. empowering,
87–88
see also beliefs; mental

processes; mind-sets
tools, 14, 44–45, 109
toxic situations, 98
Trump, Donald, 11, 51
trust, 89–90

uncomfort zone, 170–71
understanding, 24, 25, 34,
39

universe, 71, 82, 91, 116–17,
120, 121, 147, 149, 172,
179

up-and-down income pattern,
26–28, 40

value, 73, 75, 97, 135–36
extolling one’s own, 101–5
verbal programming, 20–25,
189
steps for change in, 25
victimhood, 54–61, 86, 108, 118,

126
blame and, 55
complaining and, 58–60
justification and, 56–57

210 . Index

visible world, see outer world
visualizations, 166

wanting, three levels of, 69
wealth files, 19, 38, 49–187,

wealth zone, 171–72
Wilde, Stuart, 10
Williamson, Marianne, 76
Wilton, Andrew, 178

Winfrey, Oprah, 87
Wizard Training, 96
working income, 138, 139,
159
working smart, 156
World War II, 29
worries, 9, 10, 167

“yo-yo” model, see up-and-down
income pattern

ACKNOWLEDGMENTS

Writing a book appears to be an individual project, but the reality
is that if you want it to be read by thousands or hopefully
millions of people, it takes an entire team. I’d first like to thank
my wife, Rochelle, my daughter, Madison, and my son, Jesse.
Thank you for allowing me the space to do what I came here to
do. I’d also like to thank my parents, Sam and Sara, as well as
my sister, Mary, and brother-in-law, Harvey, for your unending
love and support. Next, a huge thank you to Gail Balsillie,
Michelle Burr, Shelley Wenus, Robert and Roxanne Riopel,
Donna Fox, A. Cage, Jeff Fagin, Corey Kouwenberg, Kris
Ebbeson, and the entire team at Peak Potentials Training for all
your hard work and dedication to making a positive contribution
to people’s lives as well as making Peak Potentials one of
the fastest growing personal development companies in the
world.

Thank you to my brilliant book agent, Bonnie Solow, for
your ongoing assistance, encouragement, and for leading me
through the ins and outs of the book business. Another big
thank-you goes to the team at HarperBusiness: publisher Steve
Hanselman, who had the vision for this project and put so
much time and energy into it; my wonderful editor, Herb
Schaffner; marketing director Keith Pfeffer; and publicity director
Larry Hughes. A special thanks goes to my colleagues
Jack Canfield, Robert G. Allen, and Mark Victor Hansen for
your friendship and continued support from the beginning.

Finally, I am deeply grateful to all of the Peak Potentials
seminar attendees, support staff, and joint venture partners.
Without you, there would be no life-changing seminars.

About the Author

Using the principles he teaches, T. HARV EKER Went from zero
to millionaire in only two and a half years. Eker is president of
Peak Potentials Training, one of the fastest growing success
training companies in North America. With his unique brand of
“street smarts with heart,” Eker’s humorous, “cut-to the-chase”
style keeps his audience spellbound. People come from all over the
world to attend his sold-out seminars, where crowds often exceed
2,000 people for a weekend program. So far, Eker’s teachings have
touched the lives of more than a quarter million people. Now, for
the first time, he shares his proven secrets of success in this
revolutionary book. Read it and grow rich!

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makes millionaire secrets accessible to every person. Devour
this book!”

—Jill Lublin, best-selling author,

Networking Magic and Guerrilla Publicity

“Harv Eker is one of the most extraordinary trainers in the
world today! Harv’s experiential techniques are transformational,
and he creates amazing results every time he speaks!”
—Mark Victor Hansen, cocreator,
Chicken Soup for the Soul ® , more than 70 million sold;
coauthor, The One Minute Millionaire

Credits

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Copyright

The offer on page 193 is open to all purchasers of Secrets of the
Millionaire Mind by T. Harv Eker. Original proof of purchase is
required. The offer is limited to the Millionaire Mind Intensive
weekend seminar only, and your registration in the seminar is
subject to availability of space and/or changes to program
schedule. The course must be completed by July 1, 2006. The
value of this free admission for you and a companion is $2,590, as
of February 2005. Corporate or organizational purchasers may not
use one book to invite more than two people. While participants
will be responsible for their travel and other costs, admission to the
program is complimentary. Participants in the seminars are under
no additional financial obligation whatsoever to Peak Potentials
Training or T. Harv Eker. Peak Potentials Training reserves the
right to refuse admission to anyone it believes may disrupt the
seminar, and to remove from the premises anyone it believes is
disrupting the seminar.

This book is not intended to provide personalized legal,
accounting, financial, or investment advice. Readers are
encouraged to seek the counsel of competent professionals with
regard to such matters as interpretation of the law, proper
accounting procedures, financial planning, and investment
strategies. The Author and Publisher specifically disclaim any
liability, loss, or risk which is incurred as a consequence, directly
or indirectly, of the use and application of any of the contents of
this work.

SECRETS OF THE MILLIONAIRE MIND. Copyright © 2005 by Harv
Eker. All rights reserved under International and Pan-American
Copyright Conventions. By payment of the required fees, you have
been granted the non-exclusive, non-transferable right to access
and read the text of this e-book on-screen. No part of this text may
be reproduced, transmitted, down-loaded, decompiled, reverse
engineered, or stored in or introduced into any information storage
and retrieval system, in any form or by any means, whether
electronic or mechanical, now known or hereinafter invented,
without the express written permission of PerfectBound™.

PerfectBound™ and the PerfectBound™ logo are trademarks of
HarperCollins Publishers, Inc.

Adobe Acrobat eBook Reader February 2005 ISBN 0-06-083194-4

Library of Congress Cataloging-in-Publication Data
Eker, T. Harv

Secrets of the millionaire mind: mastering the inner game of
wealth/T. Harv Eker.

p. cm.
Includes index.

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